Gokseong Baeksemi Nurungji, First Step into Global Market with Amazon Entry
[Gokseong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Handmade scorched rice made with Baeksemi, the representative rice of Gokseong-gun, Jeollanam-do, has entered the global online sales platform Amazon.
According to Gokseong-gun on the 20th, the Baeksemi handmade scorched rice to be sold through Amazon was shipped from the aT Korea Agro-Fisheries & Food Trade Corporation Jangseong Storage Base on the 18th.
The Baeksemi scorched rice will meet consumers worldwide through the Amazon Jeollanam-do brand pavilion.
Jeollanam-do opened the Amazon Jeollanam-do brand pavilion in July as the first local government to establish a stable export base for agricultural and marine products to the U.S. market.
Currently, 24 agricultural and marine processed food export companies in Jeollanam-do are selling 50 products. With this new entry, the scorched rice made from Baeksemi, which Gokseong-gun prides itself on, has been added, further diversifying the product lineup.
Baeksemi is a specialty rice of Gokseong-gun and is known as one of the top 10 high-quality brand rices in Jeollanam-do, famous for its excellent aroma and savory taste.
Baeksemi scorched rice is a processed product handmade in a traditional cauldron using Baeksemi rice. It retains the unique taste and aroma of Baeksemi, resulting in a softer texture and better flavor compared to other scorched rice.
A Gokseong-gun official said, “Baeksemi has taken the first step toward gaining worldwide love. We will do our best to promote the excellence of our agricultural products to the world, representing the Republic of Korea.”
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Han Seungjun, head of Seokgok Nonghyup who participated in the shipping ceremony, said, “We hope this Baeksemi scorched rice entry will help increase farmers’ income,” and added, “Seokgok Nonghyup will also do its best to make Baeksemi rice itself available on Amazon in the future.”
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