[Exclusive] "Bibimmyun with Warm Broth" Ottogi to Compete with Paldo in 'Winter Bibimmyun' Battle

Launching Winter Season Products Led by Jin Bibimmyun with 50 Million Units Sold
Shipping This Month, Available in Stores Like Marts from Late This Month
Paldo Bibimmyun Winter Edition Faces Off with Hanpan

Culinary researcher Baek Jong-won, who served as the model for Jin Bibimmyun

[Asia Economy Reporter Choi Sunghye] Ottogi's 'Jin Bibimmyun' has challenged Paldo Bibimmyun not only in summer but also in winter.

According to the food industry on the 20th, Ottogi plans to release a winter season product that can be enjoyed with Jin Bibimmyun and warm soup broth. It is expected to be available at large supermarkets and other retail outlets as early as the end of this month.

The first to introduce a winter season product for bibimmyun was Paldo. Paldo recently launched the 'Paldo Bibimmyun Winter Edition,' which includes fish cake broth soup as a separate packet with the existing bibimmyun. This product has been a seasonal limited edition released every winter since 2018. Consumer response has also been positive. Since the launch of the Bibimmyun Winter Edition, Paldo Bibimmyun's winter sales volume has increased by about 35% annually on average.

Paldo Bibim Men Third Winter Edition

The competition between Jin Bibimmyun and Paldo Bibimmyun is the second round following the summer season. So far, Paldo holds the overwhelming number one position in the bibimmyun market. Paldo Bibimmyun, launched in 1984, has never lost its top spot in the bibimmyun category for over 36 years. Approximately 1.4 billion units have been sold cumulatively until last year.

In March, Ottogi released Jin Bibimmyun, which has about 20% more weight than the existing bibimmyun products in the market, and challenged Paldo Bibimmyun with popular broadcaster and cooking researcher Baek Jong-won as its model. This product quickly became popular, surpassing 20 million units sold within two months of its launch. It is estimated that nearly 50 million units have been sold to date.

Jin Bibimmyun has also recorded the second highest market share and has begun to fiercely chase Paldo Bibimmyun. In response, Paldo Bibimmyun reignited the competition by re-releasing a product with 20% increased weight for the first time in four years. As of last month, Paldo Bibimmyun has sold about 120 million units, maintaining its solid number one position.

A food industry official said, "Since Ottogi has the technology to manufacture instant soup products for many years, it is expected that the new product will have a significant effect."

This content was produced with the assistance of AI translation services.