Lotte Confectionery's 'Natuur X Basquiat' Limited Edition Sees Additional Production Due to Strong Sales

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery's Natuur announced on the 18th that it has decided to produce additional units of the limited edition 'Jean-Michel Basquiat' product, which was launched last August and gained popularity.

The 'Natuur X Basquiat' limited edition features the artwork of Jean-Michel Basquiat directly incorporated into the product design, available in three types: 'Green Tea', 'Strawberry' pints, and 'Rum Ginger Raisin' cups.

After releasing 280,000 units of the three Natuur X Basquiat limited edition products, about 90% of the total stock was sold within two months, showing sales far exceeding expectations. Last month, the 'Green Tea' and 'Strawberry' flavors saw October sales increase by more than 30% compared to the previous year, demonstrating high popularity. Accordingly, Lotte Confectionery decided to produce additional products and add the Basquiat collaboration lineup to the 'Vanilla Almond' bar as well.

A Natuur representative said, "The fact that actual artwork is embedded on the product surface seems to have sparked consumers' curiosity," adding, "We plan to continue various SNS events commemorating the product launch to maintain momentum."

This content was produced with the assistance of AI translation services.