Dongjak-gu, Hope Ondol Warm Winter Campaign Promotion

Support for 36,073 low-income households and 48,525 individuals by Feb 15 next year through public-private cooperation... Non-face-to-face fundraising using donation QR codes for COVID-19 prevention started this year... Warmth-sharing activities like knitting scarves, gift packages, and kimchi sharing tailored to each neighborhood also underway

Lee Chang-woo, Mayor of Dongjak District, is participating in a fundraising event for Dongjak District Neighbor Helping Day last January and making a donation.

[Asia Economy Reporter Jong-il Park] Dongjak-gu (Mayor Chang-woo Lee) will carry out the ‘2021 Hope Ondol Warm Winter Project’ for three months until February 15, 2022 (Monday).

This project was prepared to practice warm love for low-income residents and marginalized neighbors who are facing greater difficulties due to the COVID-19 crisis through public-private cooperation during the year-end and New Year holidays.

The support targets are low-income residents with a median income of 120% or less, including legally protected households, gap groups, and emergency support targets, totaling 36,073 households and 48,525 people as of the end of October this year.

First, ‘Neighbor Helping Donation Boxes’ will be placed at a total of 17 locations including the district office, community service centers, and Dongjak Welfare Foundation. Donation thermometers will be installed on the first floor of the district office building and outside the annex, where many residents pass by, to foster a culture of donation participation.

In particular, starting this year, non-face-to-face fundraising will be conducted using donation QR codes embedded in sharing photo zones, promotional posters, and donation boxes installed at 15 community service centers, allowing any resident to easily participate in donations.

Along with this, a ‘Donation Relay Challenge’ will be held, where participants upload certification photos of their donation participation on personal SNS and nominate the next donor.

Also, from next month, the 15 community service centers plan to promote various donation-sharing events with the participation of local residents, religious organizations, and companies, hosted by the heads of each district’s functional organizations council.

Residents who wish to participate in donation sharing can contribute funds to the Seoul Social Welfare Community Chest (Woori Bank 015-176590-13-525).

Last year, through the ‘2020 Hope Ondol Warm Winter’ project, the district raised a total of 1,250,822,000 KRW to support low-income groups in areas such as livelihood, medical care, heating, and education.

Additionally, each community service center carries out support activities to deliver warmth to vulnerable groups such as elderly living alone and single-parent families.

This month, Sangdo 1-dong is promoting the ‘Warmth Sharing Scarf Knitting Project’ involving residents, office workers, students, and multicultural families.

Using yarn and needles provided to participating households, scarves are knitted and delivered along with encouragement letters to about 120 middle-aged and elderly single-person households.

In Heukseok-dong, on the 25th at 10 a.m., ‘Warm Sharing, Early Christmas’ will be held in the community center auditorium.

About 70 local residents including community leaders will participate to deliver 150 gift boxes composed of rice, nuts, daily necessities, etc., to 150 households recommended by residents and managed by welfare planners.

▲ Sangdo 4-dong will conduct ‘Love Briquette Sharing’ and ‘Visiting Elderly Celebrating Their 80th Birthday’ ▲ Sadang 2-dong and Sadang 3-dong will carry out ‘Love Kimchi Sharing to Overcome COVID-19’ and other events.

The district office held a rice sharing ceremony of love at the district office last December.

Other sharing events tailored to each district’s situation will also be promoted.

The district strictly adheres to quarantine rules such as social distancing between participants, wearing masks, temperature checks, and providing hand sanitizers during events to prevent COVID-19 infection.

Yoo Won-sik, Director of Welfare Policy Division, said, “Through this project, we will deliver warmth to neighbors struggling due to the COVID-19 crisis during the year-end and New Year holidays,” and added, “We hope for residents’ active interest and participation.”

This content was produced with the assistance of AI translation services.