Kolon Sports Exhibits Antartica at Hannam Branch

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) outdoor brand Kolon Sports is holding an Antartica exhibition at its Hannam flagship store until January 31 next year to celebrate the launch of the bestseller 'Antartica'.

The Antartica down jumper is a heavy down developed by Kolon Sports in 2011 to support the clothing of the Antarctic meteorite exploration team members. Since its first release in 2012, it has been continuously upgraded every year, and this fall/winter season, it was expanded and released in four styles.

Kolon Sports Hannam store, which opened in September, is a flagship store that utilizes the entire first floor as an exhibition space and continues active communication with customers.

This exhibition, themed 'Antarctica,' was created in collaboration with three artists: contemporary artist Han Seongpil, composer Kaip, and architect Salmgot (Yang Suin). The overall space composition was carried out by Salmgot. An installation reinterpreting the Antarctic glacier is displayed throughout the space. The materials used for the installation contrast with the cold nature of the glacier, using fabric to enhance the immersion of the artwork.

Artist Han Seongpil captured various aspects of the polar region through photography. Visitors can experience Antarctica through Han Seongpil's perspective, who has continuously explored humans and nature, civilization and the Earth, and the environment. Additionally, composer Kaip created sounds using noise collected from Antarctica. Especially, through a highly directional speaker, visitors can experience clear Antarctic sounds in specific spaces as if listening through headphones.

For this exhibition, Kolon Sports Hannam changed its exterior as well. To announce the journey to Antarctica, the entrance of the Hannam store was decorated like an airport arrival hall. Boarding passes are provided at the entrance, and stamps are given. This symbolizes inviting visitors to Antarctica, Antartica.

In the basement first-floor store space, visitors can explore the history of Antartica products. A Kolon Sports official explained, "Antartica, which has completed field tests in the harsh cold of Antarctica, is a pride of Kolon Sports' technology," adding, "We designed Kolon Sports Hannam store as an exhibition space to communicate this with customers. This exhibition was planned to provide an opportunity to satisfy the five senses regarding Antartica."

This content was produced with the assistance of AI translation services.