"From BTS to Pengsoo and Lim Young-woong" SKT Visible Coloring Surpasses 500,000 Subscribers

[Asia Economy Reporter Seulgina Cho] SK Telecom's 'V Coloring' service, a 'visible coloring' service using short-form videos, surpassed 500,000 subscribers just 50 days after its launch. Among teenage subscribers, idol groups such as BTS were especially popular. For those in their 30s and 40s, short-form videos featuring Pengsoo and Kim Yuna gained particular popularity. Among subscribers in their 50s and 60s, trot content featuring Im Young-woong and Youngtak attracted attention.

According to SK Telecom on the 15th, since the service started on September 24, V Coloring has steadily increased by more than 10,000 subscribers daily, reaching 100,000 subscribers within 11 days and 200,000 within 20 days. It surpassed 500,000 subscribers 50 days after launch and is expected to exceed 1 million subscribers by the end of the year.

V Coloring is a 'video coloring' service that shows a pre-set video to the caller's (originator's) mobile phone until the call is connected to the recipient. SK Telecom expects V Coloring, which utilizes short video content in the 5G era where video content is increasingly important, to set the standard for a 'Korean-style short-form subscription service.'

Subscribers of V Coloring are identified as approximately 47% in their 30s and 40s, 16% from the MZ generation, and 32% from the 50s and 60s age group. More than 300,000 subscribers, over 60% of the total, actively download and use video content tailored to their personal preferences. About 14,000 customers use videos they have personally filmed or edited as their coloring content.

By age group, those in their teens and twenties prefer fun content (such as "Yakolling," "Will they answer or not" dance), idols (BTS, SuperM, Baekhyun, Taemin), and animation videos. Those in their 30s and 40s favor character content (Pengsoo) and celebrity content (Kim Yuna, Park Jin-young). Subscribers in their 50s and 60s most frequently set nature scenery and trot content (Im Young-woong, Youngtak) as their V Coloring. Notably, Im Young-woong's trot and BTS's "Dynamite" music video were popular across all age groups and ranked as the most frequently set content.

Additionally, videos related to COVID-19 prevention mask-wearing campaigns featuring Kim Yuna and Seo Jang-hoon, seasonal content, idol music videos, and famous celebrity videos ranked among the top 10 most set contents by V Coloring users. Social distancing campaigns by famous idol group members such as EXO also appeared as popular content, indicating a strong user preference for video content related to social issues.

Han Myung-jin, head of SK Telecom's MNO Marketing Group, stated, "With V Coloring surpassing 500,000 subscribers in a short period and high user interest, we will strive to establish it as a subscription video service that not only enhances social value through ESG content reflecting social issues but also discovers various topical content to provide customers with fun and enjoyment."

This content was produced with the assistance of AI translation services.