Lotte World Mall Showcases 'Game of Thrones' Figures at 'Art Toy Popup Store'

The Game of Thrones Daenerys figure will be unveiled for the first time at the Art Toy pop-up store on the B1 floor of Lotte World Mall. The photo shows the Daenerys figure. (Photo by Lotte Asset Development)

[Asia Economy Reporter Seungjin Lee] A space where you can meet a figure of ‘Daenerys,’ the main character of ‘Game of Thrones,’ has appeared at Lotte World Mall. ‘Daenerys’ is the female protagonist in the American fantasy drama ‘Game of Thrones,’ which is popular in Korea. This is the first time the figure is revealed in an offline space.

Lotte World Mall is operating an art toy pop-up store on the basement first floor until the 29th. The event was prepared for the ‘hometainment’ crowd who enjoy leisure at home due to the novel coronavirus infection (COVID-19).

The pop-up store ‘Adult Toy Store’ features participation from globally renowned domestic representative figure brands. The character figure specialist manufacturer ‘Blitzway’ is showcasing celebrity figures such as actor ‘Audrey Hepburn,’ ‘Bruce Lee,’ and singer ‘Kim Sungjae.’ The DIY toy brand ‘Dotoy’ sells figures like ‘Bebekong,’ famous in China as the second Bearbrick. Also, webtoon figures from the character goods specialist ‘GNF’ are available for purchase.

Additionally, a prize drawing event is held for customers who purchase lucky boxes worth 15,000 won or 50,000 won containing random figures. Customers can win items such as the Batman-exclusive car ‘Batmobile’ RC car, Deadpool, and Marilyn Monroe figures.

Kim Jaeyoon, team leader of Leasing Team 2 at Lotte Asset Development, said, “Figures are expanding their fan base as they can be used as interior accessories,” and added, “They are also popular as small flex items for healing during the COVID-19 era.”

This content was produced with the assistance of AI translation services.