Chevrolet 'Trailblazer Muse' Officially Begins Activities

[Asia Economy Reporter Kiho Sung] Chevrolet announced on the 15th that it held an untact online ceremony on the 14th at the Chevrolet showroom located in Samseong-dong, Seoul, with 50 customers participating in the ‘Trailblazer Muse’ program and officially started the activities.

The Trailblazer Muse program involves selected muses as ambassadors performing various social media missions for about 30 days with the Trailblazer RS and ACTIV models, promoting the unique charm of the Trailblazer through real experiences. A total of 50 muses were finally selected, consisting of 25 actual owner customers and 25 potential customers.

Two social media missions that the Trailblazer muses will undertake were also revealed on the day. Under the theme ‘YOLO & Small but Certain Happiness Life with Trailblazer,’ the missions are divided into ‘Outdoor Mission’ and ‘Lifestyle Mission.’ These are designed to naturally blend the vehicle with activities such as camping, untact national road trips, personal fashion, and daily life, allowing participants to showcase their individuality.

The finally selected Trailblazer muses will upload photos or videos taken while completing the missions with the Trailblazer, along with related stories, on their Instagram accounts and serve as ambassadors to widely convey the unique value and charm of the Trailblazer on social media.

Jung Jung-yoon, Executive Director of Marketing at GM Korea, said, “Through the ‘Trailblazer Muse’ program, a completely different type of test drive program, we hope to sincerely communicate the Trailblazer’s distinctive charm and value,” adding, “We will actively respond to customers’ new needs in the ‘New Normal era’ and continue to prepare more convenient, innovative, and trendy activities.”

This content was produced with the assistance of AI translation services.