BTS Popup Store... Opens at Lotte Department Store in Seoul, Busan, Daegu, and Gwangju

[Asia Economy Reporter Cha Min-young] BTS's new pop-up store ‘SPACE OF BTS’ is coming to four regions nationwide.

Lotte Department Store, in partnership with Big Hit IP, will open the official BTS pop-up store ‘BTS POP-UP : SPACE OF BTS’ in Seoul, Busan, Daegu, and Gwangju starting from the 21st.

This pop-up store will showcase a large-scale collection of new products that have not been revealed in previous pop-up stores such as the currently online and showcase-operated ‘BTS POP-UP : MAP OF THE SOUL’. The newly unveiled items consist of everyday fashion products like sweatshirts, T-shirts, and jackets suitable for anyone.

Additionally, new products themed around BTS's representative songs ‘DNA’, ‘MIC Drop’, ‘IDOL’, and ‘Boy With Luv’ will be released sequentially. Featured items include fashion products such as hoodies, down jackets, and shirts, as well as stationery like pens and sticker sets, and toys including dolls and snow globes.

The BTS pop-up store features a product sales area where visitors can check and purchase items directly, a purple-themed ‘I PURPLE U’ photo zone, and a signature space utilizing BTS’s character ‘TinyTAN’.

All four locations will operate for about three months until February 28, and entry will be allowed sequentially only to on-site reservation holders in accordance with quarantine guidelines to prevent the spread of COVID-19.

Hyun Jong-hyuk, Head of Customer Experience at Lotte Department Store, said, “We are honored to open the BTS pop-up store, which brings relief to people worldwide during difficult times,” and added, “We hope it will be a moment of healing not only for BTS fans but for all customers visiting Lotte Department Store.”

This content was produced with the assistance of AI translation services.