Baemin Posts Content Guiding Origin Labeling Regulations

Introduction of Origin Labeling Function Not Only in the App but Also on Receipts

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of 'Baedal Minjok' (hereafter Baemin), announced on the 13th that it is actively promoting the correct origin labeling method to enhance customer trust and assist store owners in the convenience of store management.

To this end, Baemin posted content titled "Everything Useful to Know About Origin Labeling" on the store owners-only site 'Baemin Sajangnim Square,' which is visited by about 150,000 people daily, on the 11th. Store owners can now easily find the necessary information in this content.

The content organizes in an easy-to-understand manner the topics that store owners are mainly curious about, including ▲the background and definition of the origin labeling system ▲items subject to origin labeling ▲how to label origin in the Baemin app ▲penalties for incorrect origin entries, etc.

In particular, it emphasized and explained details that store owners might easily overlook, such as the requirement to label the origin not only on the store menu but also on the Baemin app and receipts when operating both in-store and delivery businesses. It also guided how to utilize Baemin's 'self-service' feature that allows store owners to label and modify the origin on the app and receipts by themselves.

It also enhanced understanding by explaining with examples that if the origin of the ingredients used is the same, the menu name can be omitted and labeled collectively, and if two or more identical ingredients with different origins are mixed, they must be labeled in order of the highest proportion.

Additionally, Baemin supports store owners who need to update origin information due to menu changes or additions by sending timely notification messages via KakaoTalk to ensure the origin information is updated promptly.

Baemin's initiative to provide origin labeling guidance follows the partial revision of the "Enforcement Rules of the Act on the Labeling of Origin of Agricultural and Fishery Products" effective from July 1. Baemin has mandated the registration of origin labeling information for delivery food since 2015, and to eliminate the inconvenience for store owners who prepare separate packaging or leaflets for origin labeling, it introduced a convenience feature in July this year that allows origin labeling on receipts.

Going forward, Baemin plans to propose system improvements to relevant institutions to replace origin verification with QR codes to resolve the inconvenience of receipts inevitably becoming longer due to origin labeling. Lee Hyun-jae, CR Director of Woowa Brothers, said, "We will continuously prepare various measures so that store owners naturally become familiar with related laws and systems and further enhance the reliability of delivery food."

This content was produced with the assistance of AI translation services.