Budweiser and Anov Present "Beer Lees Pizza" Together

[Asia Economy Reporter Lee Seon-ae] Budweiser announced on the 13th that it will showcase a collaboration between beer and pizza with the pizza specialty store ‘Anobe’.

This collaboration was planned to offer consumers a unique experience of enjoying pizza, one of the representative delivery foods, in a new way amid the increasing demand for delivery food due to the prolonged COVID-19 pandemic.

Budweiser is launching a jointly planned ‘Budweiser Pizza Set’ with Anobe, limited to 1,000 sets. Anobe is a premium pizza specialty store that is the first in Korea to use a manufacturing method that extracts only the sugars from barley and uses the remaining beer lees as pizza dough.

The ‘Budweiser Pizza Set’ consists of a ‘Budweiser Pizza,’ one Budweiser aluminum bottle product, and a Budweiser pizza cutter. The ‘Budweiser Pizza,’ featuring dough in the signature red color symbolizing the Budweiser brand, is characterized by its savory flavor achieved by fermenting the dough with Budweiser beer. During the high-temperature baking process, the alcohol content of the beer is eliminated, and the pizza is topped with pepperoni and smoky bacon chips, creating the perfect pairing with beer. This pizza is served whole without pre-cut slices, offering the enjoyment of cutting it into your own pieces with the cutter.

The ‘Budweiser Pizza Set’ will be available from the 13th at Anobe’s Yeonnam and Hannam locations, as well as through delivery apps such as Yogiyo, Baedal Minjok, and Coupang Eats. The price is in the mid-20,000 KRW range.

To commemorate the collaboration with Anobe, Budweiser will also hold a special exhibition. Anobe is accepting photos of pizza slices under the theme of ‘Creative Artworks’ through an online event, selecting six works that fit the theme to be exhibited for a week starting December 12 at the Anobe Gallery in Hannam-dong. Consumers who wish to participate in the event can upload photos of pizza slices cut to their liking on social media channels such as Instagram with the hashtag ‘#JaemiHanJojak’.

Jo Hyo-rim, Budweiser brand manager, said, “As social distancing continues to be recommended, we planned this unique collaboration to suggest a more fun way to enjoy the increasing demand for delivery food,” adding, “Just as you can enjoy a slice of pizza in your own way, we wanted to inform consumers of new ways to find joy in everyday life.”

This content was produced with the assistance of AI translation services.