Homeplus Launches Live Commerce Platform 'Homeple Live'

'Live Exclusive Timed Deal' Selling Cheaper Than Popular Product Event Prices
First Broadcast on the 12th, Up to 33% Off on 3 Main 'Blackbuster' Products

A rehearsal for 'Homeple Live' is taking place at the Homeplus headquarters in Deungchon-dong, Gangseo-gu, Seoul.

[Asia Economy Reporter Lim Hye-sun] Homeplus will launch its live commerce platform 'Homeple Live' on the 12th.

Homeplus plans to hold 'Live Exclusive Time Deals' on key flyer products every Thursday through 'Homeple Live,' offering customers discount benefits and a new shopping experience.

This Homeplus live commerce is notable for being the first among large marts to operate directly through its own 'My Homeplus' membership application without going through other platforms. This reduces the hassle of customers having to switch between various channels and provides additional discounts through membership coupons.

By touching the product on the screen, customers can easily purchase special-priced items directly from the Homeplus online mall, and to celebrate the launch, a 5,000 won additional discount coupon (for purchases over 30,000 won) will be given.

In particular, the broadcast will be conducted with a 'Talk Shopping (Talk Show + Shopping)' concept to strengthen customer communication. When customers ask questions in real-time chat to the host 'Homdi (Homeplus DJ),' the buyer appearing as a co-host will provide vivid information such as product features, production area trends, cooking tips, and sourcing behind-the-scenes stories.

In the first broadcast on the 12th, popular products such as 'King Crab,' 'Premium Koshihikari,' and 'Wando Abalone' from the 'Blackbuster' discount event running until the 25th will be offered at up to 33% off the regular price.

This content was produced with the assistance of AI translation services.