<기사> Ministry of Agriculture, Food and Rural Affairs Opens Korean Food National Pavilion on China's Tmall

[Sejong=Asia Economy Reporter Kim Hyunjung] The Ministry of Agriculture, Food and Rural Affairs announced on the 9th that it will actively respond to the rapidly growing global e-commerce market due to the novel coronavirus infection (COVID-19) by opening a 'Korean Food, National Pavilion' on T-Mall, China's largest e-commerce platform, and support agricultural and food companies' entry into the online market.

Following the establishment of a small-package delivery system at the aT Qingdao Logistics Center, which supports 'storage and refrigerated transportation' of Korean food in China, efficiency was enhanced by integrating post-management such as ordering, payment, delivery, inventory management, and customer management through a specialized operating agency designated by T-Mall.

In addition, by utilizing the national brand, the Ministry plans to promote product management and joint marketing for products listed in the national pavilion so that Chinese consumers can trust and purchase them.

This listing coincides with the Guanggun Festival, China's representative online shopping festival held annually on November 11. The Ministry plans to directly participate in this year's Guanggun Festival, where daily sales are expected to reach 55 trillion won, to maximize related special demand, and link it with major consumption seasons such as the Double 12 Festival (December 12) and Lunar New Year (year-end and New Year) next month to promote full-scale online sales.

To maximize sales on the day of the Guanggun Festival, support such as 'discount coupons, prize giveaways, double points, and free shipping' will be provided to 2 million consumers who have previously purchased Korean food. Shine Muscat grapes, 6-year-old red ginseng, dairy products, sauces, and infant foods, which are being sold for the first time in the Korean Pavilion, will be selected as key sales items, supporting marketing that connects with consumers. The number of listed items will be expanded to 1,000 by the end of this year, and T-Mall's success cases will be spread to other platforms.

Kim Jonggu, Food Industry Policy Officer at the Ministry of Agriculture, Food and Rural Affairs, stated, "To turn the export crisis into an opportunity in the COVID-19 era, government support policies also need innovation in online and non-face-to-face sectors," adding, "We will continue to strive to increase farmers' income through the expansion of agricultural and food exports and to create another opportunity for the rebound of our economy."

This content was produced with the assistance of AI translation services.