Homeplus Launches 98 New Functional Health Bedding PB Products

Introducing Functional Bedding from 'Ansim Care' to Heat Retention 'Heat Plus'

The model is introducing 'Homeplus Signature' bedding products at Homeplus Gangseo branch in Deungchon-dong, Seoul, together with her child.

[Asia Economy Reporter Seungjin Lee] Homeplus is launching functional health bedding as a private brand (PB) product.

On the 8th, Homeplus announced that it has newly launched 98 new bedding products for the fall/winter (FW) season, including 35 types of health bedding that feature basic designs with lower prices and enhanced functionality.

Recently, as the average sleep time has decreased and the number of insomnia patients has increased, modern consumers who desire high-quality sleep are increasingly purchasing functional products that help achieve so-called "honey sleep." According to the Korea Sleep Industry Association, the sleep market size was estimated to reach 3 trillion won in 2019, showing continuous growth.

Accordingly, Homeplus Signature introduced new bedding products including 17 types of Safe Care bedding with dust mite and dust blocking functions, 16 types of warm Heat Plus thermal bedding, and 2 types of cozy Shukeurim blankets that create a comfortable sleeping environment.

The Safe Care bedding uses Hyosung’s M2 fabric, an ultra-lightweight material woven with ultra-fine fibers in a high-density structure, which effectively blocks house dust and mites, common allergy triggers. The Heat Plus bedding uses moisture-absorbing and heat-retaining materials that generate heat by absorbing moisture released during sleep to maintain body temperature. The Shukeurim blankets are made with semi-microfiber materials treated with air washing and peach processing.

To commemorate the bedding launch, Homeplus is offering a 30% discount on the products until the 11th. Prices range from 27,930 to 55,930 won (regular price 39,900 to 79,900 won).

This content was produced with the assistance of AI translation services.