[Asia Economy Reporter Choi Dong-hyun] The top 10 construction companies with high apartment brand preference are set to supply 34 complexes nationwide, totaling 31,962 households, by the end of this year. Following the government's strengthened regulations, the preference for a “smart single home” has increased, leading to expectations of high subscription competition rates.


According to real estate market analysis firm Real Estate Info on the 7th, a total of 99 apartment complexes with 75,814 households are planned for supply nationwide from this month until the end of the year. Among them, brand apartments from large construction companies ranked in the top 10 by construction capability evaluation account for 34 complexes and 31,962 households, representing 42.2% of the total. By region, there are ▲18,276 households in the metropolitan area ▲6,402 households in provincial metropolitan cities ▲7,284 households in other provincial cities. As of 2020, the top 10 companies by construction capability evaluation are Samsung C&T, Hyundai Engineering & Construction, Daelim Industrial, GS Engineering & Construction, POSCO Engineering & Construction, Daewoo Engineering & Construction, Hyundai Engineering, Lotte Engineering & Construction, Hyundai Development Company, and SK Engineering & Construction.


In the same period last year, the general supply volume by the top 10 construction companies (based on 2019 construction capability evaluation) was 8,518 households, making this year's supply by the top 10 companies 3.7 times higher than last year. By region, the general supply volume is ▲4,019 households in the metropolitan area ▲2,508 households in provincial metropolitan cities ▲1,991 households in other provincial cities.


Apartments supplied by the top 10 construction companies gain high recognition and trust from consumers simply by their brand title. Additionally, as they showcase product competitiveness incorporating the construction know-how of large construction companies in design, floor plans, landscaping, community facilities, and systems, they not only provide high residential satisfaction but also have a high potential to become landmark complexes leading local market prices.


Due to this recognition, subscription rates for new apartments also rank highly for brand apartments from the top 10 construction companies. From January to October this year, 12 out of the top 20 apartment subscription competition rate complexes nationwide were supplied by the top 10 construction companies. Among them, the complex with the highest subscription competition rate was ‘DMC SK View I’Park Foret’ by SK Engineering & Construction and HDC Hyundai Development Company, supplied in August in Eunpyeong-gu, Seoul, with an average first-priority subscription competition rate of 340.3 to 1. Others include GS Engineering & Construction’s ‘Seocho Jaileune’ (300.2 to 1), Daewoo Engineering & Construction’s ‘Daepi Prugio Summit’ (168.1 to 1), and POSCO Engineering & Construction’s ‘The Sharp Songdo Centennial’ (143.4 to 1).


An industry insider said, “With increasing uncertainty in the housing market due to various government regulations, the concentration on brand apartments that guarantee not only high residential satisfaction but also asset value growth will intensify further. Since fierce competition is expected, those considering purchasing a home through new supply this year will need a meticulous subscription strategy.”


Meanwhile, attention is focused on complexes supplied by the top 10 construction companies until the end of the year. POSCO Engineering & Construction will supply ‘The Sharp Premier’ in 305-4, Chimsan-dong, Buk-gu, Daegu, in November. It consists of three buildings with up to 48 floors above ground, comprising 300 apartments of 70㎡ and 84㎡ (exclusive area) and 156 units of Signal 3.0 84㎡ mixed residential space.


Daelim Industrial plans to supply ‘e-Pyeonhansesang Bupyeong Granghills’ in 36-3, Cheongcheon-dong, Bupyeong-gu, Incheon, in December. It will be a mammoth complex with 31 buildings ranging from three basement floors to 43 floors above ground, totaling 5,050 households. The area of Cheongcheon-dong and Sangok-dong in Bupyeong-gu, where the complex will be located, is undergoing redevelopment projects, and upon completion, it is expected to form a large-scale new apartment complex of about 15,000 households, establishing itself as a new residential town in Incheon.


In Gwangcheon-dong, Seo-gu, Gwangju, Hyundai Engineering will supply ‘Hillstate Gwangcheon’ in November. It is a mixed-use complex with three buildings ranging from three basement floors to 32 floors above ground, totaling 359 households, including 305 apartments of 70 to 84㎡, 54 officetel units of 29㎡, and commercial facilities.


In the same month, Lotte Engineering & Construction plans to supply ‘Osan Lotte Castle Sky Park’ in 712-1, Wondong, Osan-si, Gyeonggi-do. It will be the first Lotte Castle brand apartment supplied in Osan-si, consisting of 18 buildings ranging from three basement floors to a maximum of 23 floors, with sizes from 65 to 173㎡, totaling 2,339 households, forming a mammoth complex.


In Nam-gu, Pohang, Gyeongbuk, Hyundai Engineering & Construction plans to supply ‘Hillstate Pohang’ in November. The complex will consist of 20 buildings ranging from two basement floors to 17 floors above ground, totaling 1,717 households of 59 to 84㎡, with 817 households for general supply.



In Block 5 of the Godeok Gangil Public Housing District, Hyundai Engineering & Construction will collaborate with Gyeryong Construction to supply ‘Hillstate Richville Gangil’ in November. This complex features specialized design selected through a design competition and carries the Hillstate brand premium. It will be built with seven buildings ranging from two basement floors to 27 floors above ground, consisting of 809 apartments in two housing types of 84㎡ and 101㎡.


This content was produced with the assistance of AI translation services.

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