"Starbucks Hyundai Card" Issuance Surpasses 50,000... "75% Female Members"

Half of Issued Members Are in Their 30s
Female Members Account for 75% of Issuance

[Asia Economy Reporter Ki Ha-young] The 'Starbucks Hyundai Card' has surpassed 50,000 issued cards just three weeks after its launch. It has been especially popular among customers in their 30s and women.

According to Hyundai Card on the 6th, the number of issued Starbucks Hyundai Cards exceeded 50,000. This card is the first Starbucks-exclusive credit card introduced by Hyundai Card in Korea. Considering the characteristics of a Private Label Credit Card (PLCC) that offers benefits focused on a specific company, the company explained that this is an outcome beyond expectations.

A Hyundai Card official stated, "The product's feature of providing Starbucks Stars rewards whether used domestically or internationally, along with the initial promotions, has received a positive response from customers who frequently visit Starbucks." He added, "Unlike the typical monthly reward system of credit cards, the reward system that credits Stars within three days after card payment for members who enjoy coffee daily is also analyzed as a factor contributing to the product's popularity."

Half of all issued members are in their 30s... Women account for 75% of members

Looking at the members who have received the Starbucks Hyundai Card so far by generation, those in their 30s accounted for about half (49.5%) of all members. They were followed by those in their 40s (32.1%), 20s (13.2%), and 50s and above (5.2%). Unlike general credit cards with a higher proportion of male members, women accounted for 75.3% of members, about three times the number of men (24.7%).

The card design, which sensibly embodies Starbucks' core symbols, was also analyzed as one of the main reasons for its popularity. Starbucks and Hyundai Card introduced a total of five card plate designs considering customers' diverse design preferences.

The five designs showed distinct preferences depending on age and gender. The 'Midnight' design, which received strong support from younger customers under 20 and male customers, was the most chosen among the five designs at 37.8%. 'Mystical' (28.5%) and 'Cushion' (17.3%) followed, with 'Mystical' showing particularly high preference among female customers. Customers who chose the 'Sparkle' and 'Starry' designs accounted for 10.3% and 6.1% of the total, respectively.

A Hyundai Card official said, "Some popular design plates are in short supply, and the main social media responses to the product are more than four times higher than those for general credit cards, showing strong customer reactions." He added, "We will continue to introduce differentiated benefits that only Starbucks Hyundai Card members can enjoy."

Earn 100 Starbucks Stars for purchases over 50,000 KRW until the 30th of this month

Hyundai Card is also running a special event for Starbucks Hyundai Card members. Customers who spend over 50,000 KRW at Starbucks using the Starbucks Hyundai Card by the 30th of this month will receive 100 Starbucks Stars. Additionally, customers who spend over 50,000 KRW at Starbucks will be automatically entered into the Starbucks Christmas e-Frequency event. Hyundai Card plans to draw 1,000 winners from the entrants and award them Starbucks Christmas e-Frequency planner exchange vouchers.

This content was produced with the assistance of AI translation services.