"Who Goes to Branches?" Disappearing Financial Outlets... Landmarks Also Closing Down (Comprehensive)

A Bank Branch Over 100 Years Old Disappears, 1st Floor Branch Yields to Fashion and Cosmetics Stores
Bank, Card, and Insurance Branches Consolidate Amid Growing Non-Face-to-Face Services

LU42, a fashion and cosmetics select shop, has opened on the 1st and 2nd floors of Woori Bank Myeongdong Financial Center. The existing Woori Bank branch has relocated to the 3rd and 4th floors.

[Asia Economy Reporter Park Sun-mi] Woori Bank Myeongdong Financial Center, which was the second most expensive land in Seoul with a publicly announced price of 192 million KRW per square meter, completed remodeling last September and converted the 1st and 2nd floor branches into stores selling cosmetics and clothing. Only the ATM remains on the 1st floor, and the branch relocated to the 3rd and 4th floors, where customer accessibility has significantly decreased.

Shinhan Bank closed its Jongno 3-ga branch, which had been in the same location for over 100 years since November 1919, this March. This branch, which experienced the Japanese colonial period through the Korean War at the same location, was recorded as the longest-standing branch among those closed in the past five years. The branch was merged with the Jongno Central branch located in Jongno 4-ga and is currently operated as Shinhan Bank’s first large-scale branch, the Jongno Central Financial Center.

With the spread of the novel coronavirus infection (COVID-19), the financial industry including banks, insurance, and card companies has accelerated the transition to non-face-to-face services, leading to a series of offline branch closures. Loss-making branches that customers do not visit are being shut down one after another. Iconic branches known as landmarks within banks are being eliminated or relocated to upper floors of buildings where customer foot traffic is low. As branches are streamlined in this way, workforce restructuring has become inevitable.

According to the Financial Supervisory Service on the 5th, the number of domestic bank branches (including branches and sub-branches) decreased from 7,281 in 2015 to 6,592 by the end of the first half of this year. After falling below the 6,700 mark in 2017 and maintaining that level until the end of last year, the number sharply declined this year. In particular, the number of branches of the four major domestic banks?KB Kookmin, Shinhan, Woori, and Hana?was 3,430 at the end of June, down by more than 100 from 3,543 a year earlier. Branch consolidations are ongoing, with about 40 bank branches and sub-branches closing last month. ▶Related article page 7

Branch Reduction is a Common Phenomenon in Banks, Card Companies, and Insurance
"Non-face-to-face Shift Due to Expansion of Online and Mobile Consumption"

The situation is similar for insurance and card companies.

The number of branches (including headquarters, branches, and sales offices) of 26 life insurance companies operating domestically decreased by nearly 1,000 from 3,855 at the end of 2015 to 2,960 as of the end of June this year. The big three life insurers?Samsung, Hanwha, and Kyobo?accounted for 25% of the total branch reduction, with their branch numbers dropping from 2,118 to 1,890 during this period. The number of sales offices of non-life insurance companies also decreased by 134, from 1,793 a year ago to 1,659 as of the end of June this year.

For card companies, the number of branches (including branches and sub-branches) of eight companies shrank from 285 at the end of 2015 to 180 as of the end of June this year, a reduction of about 100. Hyundai Card reduced its branches from 53 to 31 this year, and Hana Card also cut down from 15 to 8.

Yoo Jin-soo (39), who planned to issue a Visa card usable overseas while visiting a branch for banking services, was advised by a bank employee, "There aren’t suitable Visa cards available for issuance at the branch, so why not apply online?" Typing 'credit card' into the Naver search bar and clicking 'VISA' in the card company selection section yielded information on 112 credit cards. Using the credit card comparison service allowed him to compare benefits of various cards at once, making the application process smooth.

Financial authorities are cautious about the rapid reduction of branches by financial companies, concerned about digitally marginalized groups such as the elderly. However, the industry views the digital transformation atmosphere as already established, considering offline branch consolidation an inevitable choice for management efficiency. Especially with the expansion of financial companies participating in open banking and the advent of the MyData era, non-face-to-face services in the financial sector are becoming more diverse, and branch reductions are expected to accelerate further.

Byun Hye-won, a research fellow at the Korea Insurance Research Institute, explained in the report "Diagnosis and Tasks of the Insurance Industry" published on the 3rd, "With the expansion of online and mobile consumption, the point of contact for insurance information search and purchase is shifting from face-to-face to non-face-to-face, and this trend is expected to accelerate further due to COVID-19." She added, "As fintech startups and big tech companies enter the insurance market, consumer expectations for digitally friendly insurance products and services are also rising."

This content was produced with the assistance of AI translation services.