Gwangju Bank Holds 'SNS Promotion Contest' for Employees

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 5th that it held an ‘SNS (Social Network Service) Promotion Contest’ for its employees.

As the ‘COVID-19’ pandemic prolonged and untact culture spread, various promotional activities by companies have been actively conducted through multiple SNS platforms, such as YouTube providing customized content for all age groups beyond age limits, and live broadcasts promoting and encouraging product purchases remotely.

In line with this trend, Gwangju Bank diversified communication channels with customers and strengthened brand promotion by holding the ‘SNS GwangEunStar Contest’ for four months starting from June.

The ‘SNS GwangEunStar Contest’ was conducted in two categories: YouTube and Instagram. Participants created videos promoting Gwangju Bank’s brand and products, and uploaded photos promoting Gwangju Bank on their personal Instagram accounts based on monthly announced themes.

In particular, since President Song Jong-wook’s inauguration, the bank has held the SNS promotion contest annually, highlighting a fresh and youthful image of the bank while utilizing it as a channel for active communication management.

At the awards ceremony held after the four-month journey, works featuring employees’ enthusiastic participation and innovative ideas stood out, including videos and photos that clearly explained complex financial products, showcased benefits of using Gwangju Bank’s products, and various activities for the local community.

President Song Jong-wook of Gwangju Bank said, “I hope all employees will strive to carry out lifestyle-oriented financial marketing that empathizes with customers’ emotions and reflects trends, rather than conventional formulaic information delivery marketing,” adding, “Especially as the representative bank of Gwangju and Jeonnam, Gwangju Bank must take the lead in pursuing value beyond profit by fulfilling corporate social responsibility in various fields including finance, local economy, society, and culture for the local residents.”

This content was produced with the assistance of AI translation services.