LG Household & Health Care Unveils Hoo Royal Court Pact Special Edition View original image


[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has unveiled the ‘Whoo Gongjinhyang: Mi Palace Compact Special Edition,’ inspired by ‘Gungjung Maedeup Gongye’ (Korean royal court knot craft) that embodies beauty and elegance in every thread, ahead of the holiday season.


Whoo, a luxury royal court cosmetics brand, releases the Palace Compact Special Edition every year around the end of the year, featuring designs inspired by precious royal court art and exquisite metalwork that elevated the dignity of queens and their beauty.


Now in its 11th edition, the Whoo Gongjinhyang: Mi Palace Compact Special Edition showcases a beautiful design that highlights delicate and luxurious royal court knots, meticulously crafted with the royal court’s metalworking techniques as if each thread were carefully twisted by hand. In particular, the compact design intricately expresses the twisted cords and knots woven from multiple threads, reminiscent of the queen’s noble jewelry.


The Gongjinhyang: Mi Palace Compact adheres lightly to the skin and finishes with a velvety matte texture, creating the elegant skin of a queen. It contains royal court gemstone ingredients such as pearl, amber, and gold, which provide a subtle yet radiant complexion, and five extracts including pine, goji berry, and ginseng to deliver moisture to the skin. Available in two shades, No. 1 and No. 2, allowing selection according to skin tone.



This edition, embodying the craftsmanship dedicated to completing beauty for queens through countless hours and effort, is also planned to be released as the ‘Royal Atelier Set’ around December.


This content was produced with the assistance of AI translation services.

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