Hyundai Home Shopping Launches Italian Well-being Snack 'Misura' on 'Youngstagram'

[Asia Economy Reporter Seungjin Lee] Hyundai Home Shopping will exclusively introduce the 46-year-old Italian well-being snack brand 'Misura' on 'Youngstagram' starting at 1:10 AM on the 7th.

'Youngstagram' is a 'Friday Night' broadcast planned by Hyundai Home Shopping targeting customers in their 20s and 30s, featuring unique products that appeal to this younger generation.

The 'Misura 4-piece Set' showcased in this broadcast consists of four items: the soft-textured popular product 'Whole Wheat Donuts (230g, 4 pieces)', the crispy 'Whole Wheat Biscuits (120g, 4 pieces)' containing 61% whole wheat, the refreshing 'Viola Whole Wheat Croissant (300g, 2 pieces)' with fruit and vegetable filling, and the sugar-free 'Well-being Dolce Senza Cornflakes (350g, 2 pieces)'. The selling price is 39,800 KRW (total 12 pieces).

Misura is the number one brand in the Italian well-being bread category (as of 2019), known for being low-calorie and rich in dietary fiber, making it famous as a diet snack.

A Hyundai Home Shopping official said, "As the number of 'homebodies' staying indoors increases, demand for snacks that can be easily enjoyed at home is also rising," adding, "We plan to continuously introduce various products such as unique snacks to enjoy at home through Youngstagram."

This content was produced with the assistance of AI translation services.