Amorepacific Group Donates Items for 'Arittaun Mulpumnanum' Sharing Event

Donation of Products Worth 2.25 Billion KRW to Over 1,500 Locations

[Asia Economy Reporter Yujin Cho] Amorepacific Group (CEO Seokyung Bae) donated cosmetics and daily necessities worth 2.25 billion KRW to the Community Chest of Korea through the 'Arittaun Item Sharing' program in the second half of this year.

Arittaun Item Sharing is a support activity organized by Amorepacific Group to create a more beautiful world together through coexistence with local communities.

In the second half of this year, a total of 14 brands of Amorepacific Group, including Hanyul, Ryo, Median, and Innisfree, participated and delivered warm hearts to about 1,500 social welfare facilities nationwide.

Arittaun Item Sharing started in 2005 as Amorepacific Group's independent donation activity called 'Sharing Love Items,' supporting 322 social welfare facilities.

In 2009, the program expanded its scale by partnering with the Community Chest of Korea, supporting about 4 billion KRW worth of cosmetics and daily necessities annually to approximately 3,000 social welfare facilities related to women, the elderly, children, and the disabled nationwide.

In June, to contribute to overcoming COVID-19, the support scale was significantly increased, and this year, a total of 7.25 billion KRW worth of items were donated to about 4,500 social welfare facilities in both the first and second halves combined.

This content was produced with the assistance of AI translation services.