HiteJinro to Sell British Craft Beer BrewDog 'Punk IPA' at Convenience Stores

[Asia Economy Reporter Choi Saeng-hye] It is now easy to enjoy the UK's leading craft beer, BrewDog, Europe's number one craft beer, at home.

HiteJinro announced on the 5th that it will sell BrewDog's flagship product, 'Punk IPA,' the number one European craft beer manufacturer distributed and sold by HiteJinro, at GS25 convenience stores.

Since signing a distribution and sales contract with BrewDog last year, HiteJinro has been working to expand the domestic sales of BrewDog beer, starting with sales at import beer-exclusive pubs and bars. To meet consumers who want to enjoy high-quality craft beer at home, they launched Indie Pale Ale at convenience stores in the first half of this year, and now have started selling Punk IPA as well.

Punk IPA, which has a bright golden color, features a smooth throat feel with an alcohol content of 5.6%, making it easy for IPA beginners to enjoy. It is characterized by rich and sweet fruity aromas of hops such as grapefruit, pineapple, and lychee, along with a slightly bitter and intense finish.

Punk IPA is one of BrewDog's flagship products and has recorded the number one sales in craft beer across Europe, surpassing the UK, with excellent taste and quality. It was the first beer in the UK to use American hops and preserved bitterness, creating a style of beer that did not exist in the UK, sparking a revolution in Europe much like punk music. It is a beer that embodies BrewDog's spirit of following the basics but not conforming to customs and authority.

It is sold at GS25 at 9,900 KRW for 3 cans (330ml each).

This content was produced with the assistance of AI translation services.