"Order McDonald's"... Why Burger King Is Advertising It
Call for Solidarity in the Food Service Industry Facing Crisis Due to COVID-19 Lockdown Measures
"Restaurants Employing Thousands Need Help Now"
An advertisement posted on Twitter on the 2nd (local time) by Burger King UK, a global fast-food chain. / Photo by Twitter
View original image[Asia Economy Reporter Lim Ju-hyung] "The Whopper is always the best choice, but the Big Mac isn't bad either."
This is an advertisement phrase posted on social networking services (SNS) such as Twitter and Facebook by Burger King's UK branch on the 2nd (local time). The Whopper is Burger King's signature product, and the Big Mac is a product of Burger King's competitor, McDonald's.
In the advertisement posted that day, Burger King's UK branch said, "We never thought we would have to make such a request," and appealed, "But whether it's KFC, Subway, Domino's Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John's, or any other restaurant, it doesn't matter. Restaurants employing thousands of people need help right now."
They continued, "So please use food delivery, takeaway, drive-thru, or any other service."
It is observed that Burger King posted this advertisement due to concerns over the resurgence of COVID-19, which has led European countries to enter a second lockdown. When lockdown measures are implemented, places with crowds such as clubs, bars, and restaurants are prohibited from operating for 3 to 4 weeks.
Earlier, the UK also imposed a 4-week lockdown from October 31 to December 2, and as a result, UK restaurants are only allowed to offer delivery and takeaway services. Some are worried that the lockdown could severely impact the European food service industry.
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UK netizens who saw Burger King's advertisement responded with comments such as "I was touched," "We need to support food service workers in difficult circumstances," and "I will continue to use Burger King even after the pandemic ends," showing support for the food service industry in crisis.
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