LocknLock Metro Tumbler, IDEA 2020 Design Award
[Asia Economy Reporter Moon Hyewon] Lock&Lock's Metro Tumbler announced on the 4th that it won the grand prize in the household goods category at the 'IDEA 2020' in the United States, one of the world's top three design awards.
The Metro Tumbler received high marks for its simple design that reflects the lifestyle of busy modern urbanites while elegantly incorporating various functions. It was created in collaboration with the global design consulting firm Daylight, and a Swedish designer incorporated medieval Northern European and modern sensibilities into the design.
This product was recognized for its innovative design and functionality with its unique double cap design, a body that narrows upward with curved contours, and a portable handle. It features both a small and a large opening, considering users from various cultures such as Chinese who enjoy warm tea and Americans who prefer drinks with ice. The concave top is ergonomically designed to allow a more stable grip, and the handle adds portability, showcasing a thoughtful design that considers the user. Additionally, it was highly valued for being environmentally conscious while also serving as a fashion item.
Jung Taerak, Executive Director of Lock&Lock Design Center, said, “The Metro Tumbler has achieved a grand slam by sweeping the IDEA, iF Design Award, Red Dot Award, and the German Design Award, which are considered the world's top three design awards. As consumer interest in design increases, we will continue to introduce practical yet stylish products that fit well into everyday life.”
Meanwhile, Lock&Lock is holding a promotion on Lock&Lock Mall from the 9th to the 15th of this month to celebrate design award wins including the Metro Tumbler, Vacuum Rice Container (2021 German Design Award), Toothbrush Sterilizer (2020 Red Dot Award), and Soma IH Series (2021 German Design Award, 2020 iF Design Award). Various tumblers, home appliances, and cooking utensils including the award-winning products will be offered at discounts of up to 50%.
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Additionally, a limited edition 'Metro Hope' with a unique graphic design conveying a message of hope has been released for the Metro Tumbler, and it is exclusively available with a 25% discount at the online select shop 29cm until the 10th. It will later be available at PlaceLL stores, Naver Smart Store, and Lock&Lock Mall.
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