Hadalabo, Jeon Somi Selected as Models

[Asia Economy Reporter Yujin Cho] Premium hyaluronic acid brand Hada Labo has selected singer Jeon Somi as its new muse.

Hada Labo stated that they chose Jeon Somi as the brand model because her bright and healthy energy aligns well with the brand. Since her debut, Jeon Somi has emerged as a wannabe icon for women in their 20s through various brand modeling activities in beauty, fashion, and more.

Along with the recent launch of the newly renewed ‘Gokujyun 2nd Generation’ line, enhanced with the Hyaluron Biome™ ingredient, Hada Labo has been airing a TV commercial featuring Jeon Somi since the 1st of this month.

This advertisement expresses the efficacy of Hada Labo Gokujyun Lotion, which boosts the next step of skincare benefits, as ‘Welcome Skin,’ combined with Jeon Somi’s lively and bubbly charm, delivering a different vibe from previous Hada Labo commercials.

Alongside the new product launch, the ‘Hada Labo Welcome Party’ digital event is currently underway. By visiting the Hada Labo event site, visitors can enjoy not only the digital commercial video but also behind-the-scenes cuts showcasing various charms of Jeon Somi.

Participants in the purchase verification event will be selected for a virtual fan meeting scheduled for the 30th. Additionally, there are opportunities to experience the renewed Hada Labo Gokujyun Lotion for free, and through a word-of-mouth event, Starbucks gifticons will be given as welcome drinks.

This content was produced with the assistance of AI translation services.