Paldo Launches 'Isobon Plus'... Strengthening Health Juice Lineup

[Asia Economy Reporter Lee Seon-ae] Paldo announced on the 4th that it will launch ‘Isobon Plus’ for women’s health.

‘Isobon Plus’ is a newly introduced health juice made from kudzu root, released 26 years after ‘Birak Saeng Kkich Jeup,’ which was launched in 1994. Paldo plans to accelerate its health drink market strategy by differentiating the two products into male and female versions.

The product was developed by concentrating five traditional domestic ingredients for female vitality: kudzu root, angelica, cnidium, rehmannia glutinosa, and peony. It features 25mg of isoflavones, the main component of kudzu root, per serving. Isoflavones are plant-based estrogens, so called because their structure and function are similar to estrogen, a female hormone. Additionally, pear concentrate and licorice were added to create a smooth and sweet taste.

Paldo selected actress Lee Bon as the exclusive model for the product. They judged that Lee Bon’s healthy and vibrant image aligns with the values pursued by ‘Isobon Plus.’ Known as both an actress and radio DJ, Lee Bon is highly interested in women’s health, having published a beauty-related book in 2016.

Yoon Jong-hyuk, Paldo’s brand manager, said, “Interest and demand for women’s health are continuously increasing,” adding, “We plan to continuously discover various ingredients for women’s health and launch products that capture both taste and nutrition.”

Meanwhile, Paldo will also hold a live commerce event to celebrate the launch of the new product. The live commerce can be watched in real time on the 5th at 11 a.m. via ‘Naver Shopping Live.’

This content was produced with the assistance of AI translation services.