Shinhan Card Supports Small Business Owners with Up to 15% Marketing Discount Funding

Improvement of Operation Method for Small Business Win-Win Marketing Platform
'MyShopPartner'

[Asia Economy Reporter Ki Ha-young] Shinhan Card is stepping up to provide practical support for small business owners struggling due to the novel coronavirus infection (COVID-19) and other challenges.

On the 3rd, Shinhan Card announced that it has improved the operation method of My Shop Partner, a win-win marketing platform for small business owners. The key points are that Shinhan Card fully supports the marketing discount costs provided to customers, and that franchise owners can directly write messages and select customer groups more precisely to send messages through desired channels.

Launched in September 2018, My Shop Partner is a marketing solution for small business owners that provides customized discount coupon guidance and information necessary for franchise business operations based on big data and artificial intelligence (AI).

In the upgraded My Shop Partner, when a franchise owner registers a 'marketing discount coupon' offering discounts to Shinhan Card customers, Shinhan Card covers the entire marketing discount cost up to a maximum of 15%. Previously, franchise owners shared part of the cost when registering discount coupons, but the cost-sharing system has been changed to reflect the purpose of the win-win platform. The marketing discount coupons available vary by franchise and can be checked on My Shop Partner.

Additionally, franchise owners can send store promotional messages written by themselves, and a diverse and extensive target group model based on Shinhan Card customer insights has been established to allow franchise owners to select target customers more precisely.

Finally, confirmed promotional messages can be sent not only via the previously provided application push notification function but also through mobile text messages (LMS). App pushes sent via Shinhan Pay Fan are free, while text messages incur separate costs. Franchisees enrolled in Shinhan Card's small business membership program, Pre-Members, can send text messages free of charge up to the first three times.

Moreover, My Shop Partner provides a comprehensive view of related information such as surrounding commercial district and store sales analysis, and weekly sales reports from all card companies. It also offers easy access to various supports necessary for franchise operation, including business loans and business-exclusive malls.

A Shinhan Card official said, "Through this improvement in the operation method of My Shop Partner, we expect to support small business owners' marketing costs for free and enhance marketing effectiveness compared to before. We will continue to strive to evolve into a 'total franchise support platform' that simultaneously supports essential elements for small business owners such as fund management, promotion, marketing, and financial services."

This content was produced with the assistance of AI translation services.