Hyundai Department Store Duty Free, 'Gwanggunjeol' Live Show Surpasses 2.1 Million Views

On the 1st, singer Chaeyeon is hosting an event introducing various products through a live broadcast at the cosmetics store on the 9th floor of Hyundai Department Store Duty Free Trade Center branch located in Samseong-dong, Gangnam-gu, Seoul. (Photo by Hyundai Department Store)

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store Duty Free announced on the 2nd that the cumulative views of the "JD Double 11 (Singles' Day) Live Talk Show" held on the 1st in collaboration with the Chinese e-commerce platform "Jingdong (京?) Dotcom" surpassed 2.1 million during the 4-hour broadcast. Jingdong Dotcom is the second-largest online commerce company in China.

The event was held to coincide with China's largest annual discount event, Singles' Day, around November 11th. It was broadcast live for about 4 hours starting at 12 PM (11 AM China time) on the 1st from the cosmetics store on the 9th floor of the Trade Center branch.

The broadcast showcased domestic K-beauty cosmetics such as Sulwhasoo and Whoo, and a makeup artist from the global cosmetics brand Est?e Lauder demonstrated products live. Notably, singer Chaeyeon, famous as a Hallyu star in China, appeared and interacted in real-time with local Chinese viewers, drawing significant attention.

A Hyundai Department Store Duty Free official said, "To celebrate our 2nd anniversary, we prepared a non-face-to-face live talk show event to engage with Chinese customers," adding, "We plan to continue holding various events in collaboration with Chinese online platforms like Jingdong Dotcom."

This content was produced with the assistance of AI translation services.