All Products at Half Price at 'Dongbaek Sanghoe'... Korea Sale Festa Discount Event

Opening Ceremony of 'Dongbaek Sanghoe' at 2 PM on November 2nd, 1st Floor Eurasia Platform, Busan Station
Integrated Promotion of Busan Products and Souvenirs Linked to '2020 Korea Sale Festa' Until the 15th

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] A store selling all products at half price until November 15 has opened. Its name is ‘Dongbaek Sanghoe’.

On the 2nd at 2 p.m., the ‘Dongbaek Sanghoe Opening Ceremony with 2020 Korea Sale Festa’ will be held on the first floor of the Eurasia Platform at Busan Station.

This opening ceremony marks the start of the Korea Sale Festa in Busan. At Dongbaek Sanghoe, a dramatic ‘half-price sale’ with a 50% discount on all products will be held from November 1 to 15 during the event period.

There is also an event where customers who take a certification photo of the store and product purchase, post it on social networking services (SNS) with a hashtag, will receive gifts such as coffee coupons and wireless earphones.

‘Dongbaek Sanghoe’ is a brand that integrates the Busan Excellent Products Shopping Store (Room 105) and Busan Tourism Souvenir Store (Room 106) on the first floor of the Eurasia Platform at Busan Station, the gateway to Busan, where you can see and purchase ‘Busan products’ in one place.

Dongbaek Sanghoe serves as a bridgehead for linked sales with the online Dongbaek Sanghoe of the public mobile market scheduled to open in March next year, according to Busan-type O2O (online-offline organic linkage) policy.

It also plays the role of a ‘testbed sales space’ for small and venture companies with creative and innovative products with great potential but unverified marketability.

‘Room 105’ of Dongbaek Sanghoe sells about 200 products from 33 companies selected through a certain screening process out of about 90 companies that applied through a public announcement.

‘Room 106’ showcases products from 10 companies selected as the top 10 Busan tourism souvenirs. The products in the stores mainly consist of consumer goods from small and medium-sized enterprises and small business owners, including food, daily necessities, cosmetics, and handmade products.

These companies receive opportunities to showcase their products to consumers for six months until April next year, low sales commission rates of around 20%, and support for interior and sales staff, reducing cost burdens while conducting promotional activities.

Busan City plans to invite product developers from large distribution channels such as department stores, large marts, home shopping, and internet shopping malls to hold product evaluation meetings and purchase consultations to increase sales of products from tenant companies.

Among the 33 companies that entered this time, products from 14 companies will be simultaneously sold on Wemakeprice for one month in November through the ‘Busan Excellent Products Online Sale with Korea Sale Festa’.

Byun Sung-wan, Acting Mayor of Busan, said, “I hope Dongbaek Sanghoe will become a stepping stone for local small and medium-sized enterprises and small business owners to enter domestic and overseas distribution networks, and we will support local small and medium-sized enterprises struggling to enter the market due to the oligopoly of large corporations in the distribution market.”

This content was produced with the assistance of AI translation services.