As Interest in Immunity Grows... Department Stores See Strong Sales of 'Antibacterial Kitchenware'

A customer is looking at kitchenware at the Shinsegae Department Store Main Branch in Jung-gu, Seoul. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Seungjin Lee] As interest in health and immunity grows, kitchenware with antibacterial functions is gaining popularity.

Shinsegae Department Store announced on the 2nd that sales in the kitchenware category, including antibacterial products, increased by 13.0% compared to the same period last year from October 1 to 30. In particular, premium kitchenware products showed a growth rate of 34%, maintaining a high upward trend.

Shinsegae Department Store analyzed that as the time spent at home lengthens, there is a growing tendency to prefer functional products for frequently used household items.

Accordingly, Shinsegae Department Store welcomes customers with a variety of products during the Korea Sale Festa period.

First, the cutting board from 'Cuchen Profi' is made by compressing coniferous forest materials. It is characterized by the absence of bacterial growth and holds the first antifungal certification for wooden cutting boards. It is thin and lightweight, making it easy to use and dishwasher safe. A representative product is the Epicurean 800 Series cutting board 5-piece set, priced at 373,000 KRW.

The antibacterial cutting board from 'Philly' is made from camphor wood, which is excellent at inhibiting bacterial growth. It is a product handcrafted 100% by Australian artisans, priced at 149,500 KRW. Additionally, the kitchenware specialist brand 'Silit' is a German product boasting a 100-year history. It emits far-infrared rays during cooking, enhancing the natural flavors of each ingredient and preventing bacterial growth and reproduction. A representative product is the Silargan Accent pot 4-piece set, priced at 1,809,000 KRW.

At Shinsegae Department Store Times Square branch Living Hall 1st floor and Hanam branch basement 1st floor, Silit kitchenware can be purchased at special prices until the 5th.

'Skepshult' is a traditional Swedish cast iron brand that has maintained handmade production using artisan methods since 1906. It features eco-friendly cast iron without any chemical treatments, including enamel coating, and can be washed with water only, contributing to environmental friendliness. Representative products include the Traditional Wok 25cm priced at 338,000 KRW, among others.

Seonghoon Seo, head of the home appliances and kitchen team at Shinsegae Department Store, said, “As interest in health and immunity grows recently, kitchenware related to hygiene is also gaining popularity. Shinsegae Department Store will introduce various products to meet the changing lifestyles of customers.”

This content was produced with the assistance of AI translation services.