Shinsegae Simon Unveils Limited Edition 'Picnic Mat Bag'

Shinsegae Simon will launch two limited-edition 'Picnic Mat Bags' in collaboration with 'Lowraw' starting from the 6th.

[Asia Economy Reporter Seungjin Lee] Shinsegae Simon, operator of 'Shinsegae Premium Outlets,' will release two limited-edition 'Picnic Mat Bags' in collaboration with tripwear specialist brand 'Lowraw' starting from the 6th.

Shinsegae Simon planned the 'Picnic Mat Bag' merchandise based on the recent increase in demand from customers enjoying campnics (camp + picnic) and chaknics (car camping + picnic) safely in their own spaces through untact (contactless) activities.

According to the Camping Outdoor Promotion Agency, the camping population in the first half of this year increased by up to 40% compared to the previous year. Additionally, the membership of the portal site cafe 'Chabak Camping Club' increased by about 25% compared to August, indicating a continuous rise in people enjoying outdoor activities.

The newly released 'Picnic Mat Bag' functions as a shoulder bag and, when unfolded, can be used as a 'Picnic Mat' necessary for camping, picnics, and car camping. It is available in two color combinations: a mustard bag with a mint gray mat and a navy bag with a mustard mat.

Made from durable high-density waterproof fabric, it features waterproof functionality for outdoor activities and is resistant to dirt. Emotional stitch points and branding labels from 'Shinsegae Simon Premium Outlets' and 'Lowraw' enhance its limited-edition value.

The integrated design of the bag and picnic mat eliminates the inconvenience of carrying them separately during outings, offering both practicality and convenience.

To provide a safe shopping environment, Shinsegae Simon will distribute the 'Picnic Mat Bag' promotion in two phases. The first distribution period is from November 6 to 8, and the second is from the 13th to 15th. Customers who purchase over 400,000 KRW with a Samsung Card on the day will receive the bag on a first-come, first-served basis, with limited quantities prepared at each store.

Shinsegae Simon Premium Outlets complies with COVID-19 prevention guidelines to ensure customers' safe shopping. Wearing masks is mandatory, and social distancing is maintained while customers wait to shop. Some stores provide mobile notification services. Food and beverage venues enforce QR code check-ins and temperature checks for visitors.

This content was produced with the assistance of AI translation services.