Suncheon-si Operates Promotional Booth for '2020 Online Small-Scale Farmers Expo' Direct Transaction Market

Promotion of Agricultural and Livestock Products by Small-Scale and Young Farmers at Suncheon Local Food Jorye Lake Park Branch

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheon City (Mayor Heo Seok) will operate a promotional booth for the Gangsonong Fair direct transaction market at the Suncheon Local Food Joryeho Lake Park branch for three days from the 29th to the 31st in line with the ‘2020 Online Gangsonong Fair’.

The Gangsonong Fair is an event hosted and organized annually by the Rural Development Administration, where Gangsonong farmers from each region promote and sell agricultural products and processed goods they produce themselves, fostering pride among Gangsonong farmers and creating opportunities for continuous growth. This year, due to the spread of COVID-19, the event was changed to an online format, and a separate online platform was created to operate the opening ceremony, exhibitions and promotions, experiences and events, buyer consultations, and competitions.

This direct transaction market promotional booth was promoted to allow our local Gangsonong farmers participating online in the ‘2020 Online Gangsonong Fair’ to meet citizens directly and promote agricultural and livestock products.

Thirteen farms of Gangsonong farmers and young farmers are participating in the event, preparing about 30 items including pear, yam, silkworm pills, water parsley, duck, confit, Cheonmundong tea, Songhwa mushroom, round yam, moringa, and five-colored rice, providing tasting, promotion, sales, and opportunities for information exchange with consumers.

This year, despite the difficulties caused by the COVID-19 outbreak, Suncheon City promoted basic education and follow-up education for fostering Gangsonong farmers, as well as education for acquiring food processing technician qualifications. In particular, as the non-face-to-face distribution market expands in the post-COVID-19 era, cyber e-business and online direct transaction activation education were implemented to strengthen digital distribution capabilities.

An official from the Suncheon Agricultural Technology Center said, “We will continue to provide information and programs on new agricultural technologies, business, and smart digital fields so that local Gangsonong farmers can lead future new trends, thereby establishing a foundation to strengthen agricultural competitiveness.”

This content was produced with the assistance of AI translation services.