Choice for the Earth 'Clean Life' 15

Every March, June, September, and December
Ethical consumption promoted under the slogan 'CONNECT WITH EARTH'
A total of 15 brands selected, including Dr. Bronner's and Rubas Bio

LikIt Selected 'Clean Life' 15

[Culture & Life Department Reporters Choi Jeonghwa, Kim Heeyoung, Kim Eunji] Asia Economy's beauty life magazine LIKIT is launching 'Clean Life' to exclude harmful elements that threaten the future and create a more beautiful Earth. Under the slogan 'CONNECT WITH EARTH,' 'Clean Life' reflects on sustainable living that does not harm nature and animals.

Additionally, LIKIT selects 'Clean Life' products that exclude nine suspected harmful ingredients such as parabens and oxybenzone, focusing on three values: ▲For human ▲For animals ▲For nature. It also concentrates on cruelty-free products, eco-friendly packaging, and brands that pursue nature-friendly values.

Products selected as Clean Picks by LIKIT include 'Pure Castile Bar Soap' (Dr. Bronner's), 'Lubas Premium Toothpaste' (Lubas Bio), 'Daily Oil to Foam Cleanser' (Reallael), 'Calming Days' (Hustler), and 'Derma Green Tea Probiotics Cream' (Innisfree). LIKIT plans to highlight products suitable for ethical consumption and propose ways to protect the Earth.

Dr. Bronner's Pure Castile Bar Soap

Dr. Bronner's 'Pure Castile Bar Soap' is an all-in-one cleanser that can be used for both facial and body cleansing with a single soap. It excludes synthetic chemical ingredients and contains USDA-certified organic ingredients, making it a low-irritation solid soap. The rich foam of Dr. Bronner's Pure Castile Bar Soap removes makeup and helps eliminate sebum and dead skin cells, resulting in smooth skin texture. It also provides moisturizing power that maintains hydration after cleansing. Users can experience nine fresh natural scents ranging from citrus, which offers a refreshing feeling, to sweet cherry blossom and almond scents. The packaging of Pure Castile Bar Soap uses 100% recycled paper and water-based ink to realize zero waste and protect the environment. With a 162-year tradition, Dr. Bronner's is a social enterprise and Clean Life brand that continuously engages in social contribution activities, including the global 'All-One Initiative' campaign donating to 'social justice,' 'animals,' and 'environment,' and sponsoring the Kara Animal Film Festival.

Lubas Bio 'Lubas Premium Toothpaste'

Lubas Bio 'Lubas Premium Toothpaste' is a natural toothpaste made from five herbal fermented extracts: green tea, licorice, gardenia, mulberry root bark, and cnidium officinale. It contains no fluoride and uses only natural extracts from preservatives to surfactants and fragrances, making it safe for the whole family from ages 5 to 100. It also contains ingredients with excellent antibacterial and antioxidant effects that prevent gum inflammation and inhibit the growth of bacteria causing periodontal disease. A notable feature is that it does not cause juice reaction, which makes food taste sour or bitter after brushing. Lubas Bio is a company that has been developing products using natural ingredients combined with 20 years of herbal fermentation science.

Real Lael 'Daily Oil to Foam Cleanser'

Reallael 'Daily Oil to Foam Cleanser' is a product that can be used comfortably even on sensitive skin. It has completed vegan certification from the Korea Vegan Certification Institute and boasts over 93% fine dust cleansing power. The mildly acidic care helps maintain skin balance and protect the skin barrier. California vegan skincare brand Reallael opposes animal testing and practices a real clean life by using only the most natural ingredients.

Hustler 'Calming Days'

Hustler 'Calming Days' is a bestseller among the nine ampoules in the representative line 'Little Drops.' It combines soothing serum and moisturizing oil in a golden ratio of 9:1, containing as much as 74.71% calendula flower water, which is excellent for calming sensitive skin. Vegan brand Hustler opposes animal testing and proposes human-friendly vegan recipes. It also realizes a true vegan life by developing eco-friendly packaging and adopting low-carbon emissions.

Innisfree 'Derma Green Tea Probiotics Cream'

Innisfree 'Derma Green Tea Probiotics Cream' is a probiotic barrier cream that strengthens the skin barrier weakened by external stimuli such as prolonged mask-wearing, powered by green tea probiotics. Its low-irritation clean formula comfortably wraps the skin to prevent moisture loss. Additionally, it provides 48 hours of soothing moisturizing effects, replenishing nutrients inside weakened skin to create a firm skin foundation. Innisfree is a naturalistic beauty brand that prioritizes good ingredients and eco-friendly values.

Jo Brown 'Solid Perfume', ATE 'Authentic Lip Shine', Chantecaille 'Future Skin Cushion - Skincare Foundation', Be Myself 'Tinted Moisture Primer', Dear Dahlia 'Paradise Dual Palette'

Ate 'Authentic Lip Shine' is Korea's first vegan-certified lipstick that has obtained the French Yves Vegan certification without using animal-derived ingredients. Using a glossy mirror base, it brightens the complexion with vivid color and lively pigmentation, melting softly on the lips for a moist finish. Plant oils such as olive and macadamia seed form a moisturizing film on the lips, enabling both style and lip care. Ate operates Korea's first color cosmetics vegan line and continuously practices social contribution with muses who share ethical awareness.

Chantecaille 'Future Skin Cushion - Skincare Foundation' is the world's first vegan cushion introduced in Korea. Its feather-light water-based formula provides natural coverage that does not cake or clump, allowing easy and quick application. It conceals skin imperfections as if it were your naturally healthy skin while maintaining skincare benefits. A portion of the sales proceeds from Future Skin Cushion Skincare Foundation is donated to the Cedric Wildlife Foundation, which rescues and rehabilitates orphaned elephants.

Jo Brown 'Solid Perfume' is an Irish handmade perfume capturing Irish sensibility. It uses natural ingredients such as organic beeswax and natural essential oils for a naturally diffused scent. Handmade blending ensures freshness and quality control, creating an aromatherapy mood. Its lip balm size makes it easy to carry, and applying it to wrists or hair ends enhances the scent. It comes in six varieties: fresh 'Floral,' sophisticated 'Feminine Oriental,' sweet 'Sweet,' romantic 'Woody,' and exotic 'Masculine Oriental.'

Dear Dahlia 'Paradise Dual Palette' is a multi-use color palette for eyes, lips, and cheeks. Its tone-on-tone color combinations allow anyone to easily create makeup looks. It is especially excellent for creating deep shading. All matte, shimmer, and glitter textures blend well, enabling the creation of deep eye makeup using only fingers instead of tools. Dear Dahlia is a cruelty-free and vegan beauty brand leading animal protection and dedicating itself to developing safe and ethical products.

Be My Self 'Tinted Moisture Primer' is a natural cover multi-base product characterized by natural coverage and a uniform, finely adhering texture. It neutralizes redness to create a moist and radiant tone and also provides sun protection. Applying makeup after the primer enhances makeup longevity. Be My Self proposes a life brand that nurtures the skin's innate strength through natural ingredients and scientific research.

TLS 'Kombucha Real Teatox Mask', Klorane 'Cupua?u Butter Repair Shampoo', Lee Young-ae Cosmetics 'Body Care Cream', Beigeque 'Comforting Cream', Sehwa P&C 'Earthnote Chosica Toner'

Beigic 'Comforting Cream' is a vegan formula with a refreshing and moist texture suitable for all skin types. It contains green coffee bean oil and niacinamide to maintain oil-water balance and supply moisture. Allantoin and madecassoside strengthen the skin barrier, while plant-based squalane and chamomile flower extract soothe the skin to create a comfortable condition. Beigic opposes animal testing and is a local 'Made in Korea' brand using only 100% vegan formulations.

Klorane 'Cupuacu Butter Repair Shampoo' strengthens dry hair. Containing cupuacu butter, which provides more powerful nourishment than shea butter, it improves damaged hair healthily. Its biodegradable formula also considers the Earth's future. The sweet cotton milk scent and soft texture are additional attractive points of 'Cupuacu Butter Repair Shampoo.' Klorane is a leading French plant science brand that has continuously researched for a sustainable ecosystem future.

Tiels 'Kombucha Real Teatox Mask' is a high-concentration gel-type wash-off pack containing kombucha extract and real leaves without artificial coloring. It gently exfoliates dead skin cells and creates smooth skin texture. It is effective for soothing sensitive skin and improving swelling and brightness. Tiels is a clean natural beauty brand that uses recycled paper and natural ingredients.

Earth Note 'Chosica Toner' features a golden ratio of houttuynia cordata and centella asiatica. It has excellent soothing effects for red and sensitive skin. It is formulated with mildly acidic pH and EWG green ingredients to balance skin pH. It can be used in various ways such as toner wash in the final cleansing step, soothing mist, or cotton skin pack. The 'Earth Note Chosica' line contains no harmful ingredients like alcohol or silicone and has received an excellent rating from Dermatest, a global cosmetic safety evaluation organization based in Germany.

Lee Young Ae Cosmetics 'Body Care Cream' is a product with an average skin irritation response of 0.00 based on human application tests and safety evaluations. This reflects the brand's values of cherishing children and family. The texture is quite rich but does not feel heavy. It is a purely plant-based item that keeps the skin moist and elastic. Lee Young Ae Cosmetics is a healthy brand developed according to safety test standards and does not use preservatives or chemical ingredients at all.

Photo by Reporter Kim Taeyoon

This content was produced with the assistance of AI translation services.