KCC·KCC Glass Wins 1st Place in 8 Categories of Korea Quality Satisfaction Index (KS-QEI)

Leading the Eco-Friendly Building Materials Market with Enhanced Sustainability and Strict Quality Control

At the '2020 Korea Quality Satisfaction Index (KS-QEI)' awards ceremony, representatives from KCC and KCC Glass posed for a photo. From the left: Park Geon-woo, Director of KCC Glass; Choi Heon-gi, Director of KCC; Lee Kang-hee, Director of KCC Glass; Yeon Jin-heum, Executive Director of KCC; Oh Seung-heon, Executive Director of KCC; Kim Hyung-seok, Director of KCC; Lee Hee-geun, Director of KCC Glass.
[Photo by KCC]

[Asia Economy Reporter Kim Jonghwa] KCC and KCC Glass were selected as number one in eight categories related to building materials at the '2020 Korea Quality Satisfaction Index (KS-QEI)' awards ceremony held on the 23rd at Lotte Hotel, Sogong-dong, Jung-gu, Seoul. The awarded categories include five for KCC: sealants, water-based paints, oil-based paints, ceiling materials, and glass wool; and three for KCC Glass: PVC flooring, low-emissivity glass (coated glass), and decoration films.

The Korea Quality Satisfaction Index (KS-QEI), organized by the Korea Standards Association (KSA) and sponsored by the Ministry of Trade, Industry and Energy's National Institute of Technology and Standards and the Korean Society for Quality Management, is a comprehensive indicator that surveys the excellence and satisfaction of quality by targeting consumers who have purchased or used the products and product experts. It is a measurement model jointly developed by the Korea Standards Association and the Korean Society for Quality Management, reflecting not only consumer opinions but also expert evaluations of the products, thus being recognized as a highly reliable index.

KCC and KCC Glass received favorable evaluations from consumers and experts in terms of usage quality and emotional quality. Usage quality refers to the evaluation of six items: product performance, reliability, durability, usability, safety, and accessibility. Emotional quality refers to scores on three items including product image, customer awareness of the product, and novelty, which assesses how innovative and attractive the product is.

KCC has once again proven its excellence in products and corporate capabilities as a leading company in the domestic building materials and paint industry by securing the number one position consecutively for many years in the KS-QEI. The sealant category has been awarded first place for nine consecutive years, water-based and oil-based paints for six consecutive years, ceiling materials for four consecutive years, and glass wool for two consecutive years.

In particular, KCC's building sealant brand 'KCC Koreseal,' which has maintained the number one position for nine consecutive years, received high scores for being a high-performance product lineup that considers consumer safety and health and is trustworthy to use. It was the first sealant product in Korea to receive the Ministry of Environment's official 'Environmental Mark (Eco-label certification)' and continues to expand its lineup of eco-friendly certified products.

Additionally, KCC is continuously conducting a genuine and accurate quantity sealant campaign to prevent consumer damage caused by sealant products in the market that do not meet KS standards or have inconsistent quantities.

KCC Glass also continues its reputation as a comprehensive glass and interior company leading advanced building culture. KCC Glass was selected as number one for 11 consecutive years in the PVC flooring category and for four consecutive years in the low-emissivity glass category. In the decoration film category, 'KCC Glass Visenti' was named the number one product for the first time this year. This is the first award for KCC Glass in the decoration film industry.

KCC Glass's flooring brand 'KCC Glass Sup' was recognized as the best flooring product satisfying consumers by winning first place for 11 consecutive years in the KS-QEI, following its five consecutive years of first place in the home flooring category at the '2020 Korea Industry Brand Power (K-BPI)' organized by the Korea Management Association Consulting (KMAC) last April.

KCC Glass Sup is an eco-friendly residential flooring product by KCC Glass that considers excellent quality and customer health. It was the first in Korea to add cypress oil to flooring and obtained the industry's first Atopy Safety Mark. It features a non-slip function providing excellent walking comfort and is highly effective in antibacterial and deodorizing properties.

Compared to wood flooring, it is resistant to moisture, so even if water is spilled, the product does not get damaged or deformed and can be wiped with a damp cloth, making it suitable for Korean-style residential environments. It is loved by consumers with a diverse product lineup including premium flooring 'Sup Sorisun' and 'Sup Sorihyu,' which have noise reduction effects between floors due to their thick thickness, and 'Sup Dodam,' which absorbs joint impact for children and pets.

The newly named number one product in the decoration film category, Visenti, is a finishing material designed to easily and enjoyably decorate one's own space in response to the recent increase in interior and remodeling demand. It is attracting attention in the market with excellent quality and a variety of colors and patterns.

It allows changing parts of the space according to taste with various designs and has the advantage of remodeling old surfaces smoothly like new. Especially, since adhesive is applied on the back, anyone can immediately install it on-site, making it popular among many consumers. KCC Glass is recruiting Visenti dealerships nationwide to further expand contact points with consumers.

A KCC official said, "Winning first place in the KS-QEI is very meaningful as it recognizes the quality of the products not only from experts in each field but also from consumers who directly purchased the products. We are very pleased to confirm our leading position in the building materials industry once again by securing first place consecutively for many years in five categories for KCC and three categories for KCC Glass." He added, "We plan to continuously satisfy consumer satisfaction through ongoing technology development and service improvement and further strengthen our quality competitiveness."

This content was produced with the assistance of AI translation services.