Lock&Lock Vacuum Rice Container Surpasses 100,000 Units Sold in Just 4 Months Since Launch

[Asia Economy Reporter Moon Hyewon]Lock&Lock announced on the 26th that its vacuum rice container surpassed a cumulative sales volume of 100,000 units within four months of its launch.

This means that more than one unit was sold every two minutes since it was first introduced through home shopping in June. Considering that it was initially sold only through home shopping channels, Lock&Lock describes this as a significant achievement.

The vacuum rice container is a small kitchen appliance that preserves the freshness of rice for a long time using automatic vacuum technology. It maintains an optimal vacuum state consistently at a pressure of 20 kilopascals (kPa) and enhances vacuum capability by adding Lock&Lock’s signature sealing technology, the ‘hollow silicone.’

As the first in the industry to apply an integrated vacuum switch, it allows easy operation of vacuuming and release. It is available in a large 20kg capacity and a smaller 10kg capacity, making it convenient for households ranging from one to two people up to families of four or more.

Not only functional but also embodying Lock&Lock’s simple yet sophisticated design identity, it meets consumer needs for interior appliances. With an original design that modernly reinterprets the traditional rice container, it won the grand prize at the 2021 German Design Award, a prestigious global design award.

To celebrate surpassing 100,000 units sold, Lock&Lock is holding a promotional event until the 4th of next month at Place LL stores, where customers purchasing the vacuum rice container will receive a premium heat-resistant glass container called ‘Barohan-kki’ as a gift. On the 28th of this month, from 1:30 PM for one hour, a special broadcast of the vacuum rice container will be aired on GS Home Shopping, offering additional discounts through a double set available only during the broadcast. Additionally, a set of three Interlock containers dedicated to storing grains will be given as a gift, and 60 purchasers will be selected by lottery to receive prizes.

This content was produced with the assistance of AI translation services.