WI, Unveils Official 'Mercedes-Benz' Brand Store

[Asia Economy Reporter Hyunseok Yoo] WI, a company specializing in character and brand intellectual property (IP) licensing, announced on the 23rd that it has officially launched a brand store after signing an official license agreement with Mercedes-Benz.

Due to delays in approval from the German Daimler headquarters caused by the COVID-19 pandemic, the product launch was postponed; however, the company explained that this time was used to improve quality and establish overseas distribution channels.

The newly released products consist of four premium collections: Mercedes-Benz Avantgarde phone case, Mercedes-Benz Slim Bumper phone case, Mercedes-Benz leather AirPods case, and Mercedes-Benz leather AirPods Pro case. Additionally, electronic products such as high-speed PD chargers, cables, high-spec premium multi wireless chargers, and auxiliary batteries are scheduled to be released soon.

The Mercedes-Benz products launched this time can be found at the official Mercedes-Benz brand store on domestic online shopping malls. In China, WI has partnered with a local distribution specialist company and plans to launch soon on Alibaba and T-mall. The products will also be launched on Amazon in the United States and Shopee in Southeast Asia.

A WI representative stated, "Signing a contract with Mercedes-Benz as the first Asian country is recognition that WI's design and technology are at the highest level in the industry," adding, "Starting with this new product launch, we will introduce a variety of high-quality premium tech accessories in the global market."

This content was produced with the assistance of AI translation services.