Lotte Department Store Hosts 'Black Yak Alpine Club' 100 Famous Mountains Pop-up Event

Black Yak promotional model Kang Ha-neul.

[Asia Economy Reporter Seungjin Lee] Lotte Department Store, in collaboration with outdoor brand Black Yak, is hosting the department store's first-ever 'Black Yak Alpine Club (Black Yak-operated app-based hiking community·BAC)' 100 Famous Mountains pop-up event. The event will take place from the 23rd to the 5th of next month at the Cosmo Energy Plaza on the basement first floor of Lotte Department Store's main branch, featuring various events and promotions.

BAC, the largest hiking-specialized community platform in Korea operated by Black Yak, has seen its membership increase by 30,000 in the past three months amid growing interest in hiking due to the COVID-19 pandemic, reaching a total of 190,000 members. Lotte Department Store's outdoor product category has also grown by 15% since October, supported by the influx of autumn hikers.

In response to this rising hiking trend and social atmosphere, Lotte Department Store has prepared a pop-up event themed 'Black Yak 100 Famous Mountains,' where customers can find hiking-related items all in one place. This pop-up will showcase a wide range of products, including the BAC line (Black Yak Alpine Club), BCC line (Black Yak Climbing Crew), DNS line (techwear-focused products), as well as separate lines that are usually hard to find in stores.

Especially, customers who join the membership will receive a 30% discount on all items, along with various customer promotions such as popular products on a 1+1 offer and gifts based on purchase amounts. Representative 1+1 promotion products include the L Kodiak Fleece Jacket priced at 119,000 KRW, L Kodiak Fleece Vest at 89,000 KRW, and Whaley Ugly Shoes at 99,000 KRW. Additionally, various on-site events such as pop-up store certification events and instant scratch lottery tickets will be held.

An event for customers who make reservations on-site will also be held, where they can create custom T-shirts. This event allows participants to design their own T-shirts by adding mountain images and personal messages, offering a special opportunity for young customers seeking unique products. As a special event, on the 29th, actor Kang Ha-neul, the promotional model for Black Yak BAC, will visit the event site to promote healthy hiking.

Son Sang-hoon, Senior Product Planner at Lotte Department Store's Product Headquarters, said, “Due to the prolonged COVID-19 situation, more people are hiking for various reasons such as relieving accumulated stress, maintaining health, and enjoying wholesome leisure activities. Starting with this Black Yak event, we will take the lead in spreading a safe and proper hiking culture and introduce diverse content.”

This content was produced with the assistance of AI translation services.