Fila Collaborates with Paldang Chogye Noodles

Commemorating the Launch of Cycle Synapse

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 16th that it will collaborate with 'Paldang Chogye Guksu,' known as the mecca for cycling enthusiasts, to commemorate the launch of the Synapse cycling shoes.

Fila upgraded the technology accumulated over a long period at its brand research and development (R&D) center, 'Fila Global Lab,' which has been researching and developing performance shoes such as running shoes and tennis shoes, and applied it to the development of these cycling shoes.

The Fila Synapse cycling shoes consist of three models: the basic Synapse 5 with a non-cleat flat pedal rubber outsole, the Synapse 7 with a cleat-type carbon fiber outsole for pro riders, and the Synapse 9 Custom Edition, which is personally customized through the personal custom program at Fila Global Lab.

All models apply a dual Boa dial system that allows precise fitting adjustments for a detailed wearing comfort, and feature uppers with a ventilation system that effectively dissipates heat generated during exercise to help maintain a comfortable ride. The Synapse 5, 7, and Synapse 9 Custom Edition cycling shoes, which can be selected according to one’s riding style, are available for purchase on the official Fila online store.

Among them, the Synapse 9 Custom Edition is made into ‘my own cycling shoes’ through a process that includes expert coaching consultation, body measurement using a state-of-the-art analysis system, exercise testing, fitting, and design selection by visiting the Fila Global Lab located in Busan when purchasing the cycling shoes.

To celebrate the launch of the Synapse cycling shoes, Fila is also conducting a special collaboration. Partnering with Paldang Chogye Guksu, the mecca for cycling enthusiasts, Fila will hold an on-site event. The consonants of the famous cold noodle dish Chogye Guksu, ‘ㅊㄱㄱㅅ,’ are engraved on the Synapse 5 non-cleat flat pedal cycling shoes, adding fun not only in wearing but also in collecting them.

The color reminiscent of noodles and the wave pattern details are also interesting. The shoes will be unveiled for the first time at the Fila cycling pop-up store held in front of the Paldang Chogye Guksu main branch in Wabu-eup, Namyangju-si, Gyeonggi-do on the 17th. On the day, customers who purchase on-site on a first-come, first-served basis can buy them for 99,000 KRW (regular price 189,000 KRW), and a Fila Linear T-shirt will be given as a gift.

Additionally, the pop-up store will open a ‘Custom Studio’ that seems like a miniature version of the Fila Global Lab. It is expected to attract strong interest from riders as it offers a rare opportunity to experience Fila Global Lab’s unique cycling shoe customization service in advance. Customers who reserve and purchase the Synapse 9 through the personal custom service on-site will receive a discount benefit.

Moreover, rental service will be available for one day on the 17th. It is an opportunity to actually experience the cycling shoes developed with Fila’s technology, and by wearing Fila cycling shoes and touring hotspots in the Paldang area while completing missions, participants can enjoy various prize benefits.

A Fila official said, “We have concentrated the technology of Fila Global Lab, which has been accumulated through research and development of various performance shoes for global athletes, and have devoted great effort to presenting these cycling shoes.” He added, “As shown by the unique collaboration with Paldang Chogye Guksu, we plan to communicate more closely with riders and actively reflect their opinions, while striving to contribute to creating a healthy and enjoyable riding culture in various ways.”

This content was produced with the assistance of AI translation services.