AK Plaza Hosts 2020 FW New Collection Untact Fashion Show
[Asia Economy Reporter Cha Min-young] AK Plaza announced on the 16th that it will hold an 'untact fashion show' introducing new women's fashion items for this fall and winter (FW) through social networking services (SNS).
A total of 10 popular women's fashion brands housed in AK Plaza, including Kooho, Mozo Espin, Maje, Sandro, DKNY, Calvin Klein, and Le Beige, participated in this untact fashion show. The styling features FW trends such as cashmere, knit materials, and wide pants.
AK Plaza planned the untact fashion show to provide an opportunity for the brands to introduce new products through online SNS channels and to target customers in their 30s who are familiar with online platforms, aiming to expand its customer base. Starting from the 23rd, special week discount events will also be held at each store where these brands are located.
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An AK Plaza official said, “Ahead of the peak fashion seasons of fall and winter, we are presenting seasonal new products in a special way through the untact fashion show,” adding, “As the COVID-19 situation continues for a long time, we hope customers enjoy unique fashion content and overcome difficulties together.”
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