CJ O Shopping to Launch Esseria Winter New Products on the 19th
Turtleneck 4 Types and Winter One-Piece Dress Broadcast on the 19th
[Asia Economy Reporter Lim Hye-seon] CJ ENM O Shopping division's exclusive fashion brand Ecellia is launching new winter products.
CJ O Shopping announced on the 16th that it will sell four types of Ecellia turtlenecks and winter dresses at 8:15 a.m. on the 19th. According to the company, the Lady Dress, first introduced as a fall product last September, sold out every time it was broadcast, and the four types of knitwear also achieved high sales rates.
The concept of this Ecellia winter collection is "classic elegance." The winter dress features a three-dimensional pattern that accentuates the waistline, and shoulder pads are attached to create a sophisticated and elegant shoulder line. The price is 89,000 KRW.
The four turtlenecks come in deep black, natural beige, smoky blue, and coral, all priced in the 70,000 KRW range. Despite the affordable price, the luxurious quality of the materials was not compromised. Acrylic and spandex yarns with good elasticity were used, applying Ecellia's unique yarn blending technology. The material has excellent resilience, allowing it to maintain its original shape for a long time.
The dress coat, scheduled to launch early next month, is characterized by a high wool content while remaining lightweight. It is a long A-line coat with delicate decorations on the collar, front closure, and sleeves.
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To commemorate the launch of Ecellia's new winter products, CJ O Shopping offers a 3-month interest-free installment plan for products sold during the broadcast. Additionally, a 10% extra discount is applied for pre-orders.
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