Lotte Mart Launches 'Cheongheung Songi' Combining the Benefits of Shiitake Mushrooms

Cheongheung Songyi. (Photo by Lotte Shopping)

[Asia Economy Reporter Seungjin Lee] Lotte Mart will showcase the new domestic mushroom variety 'Cheongheung Songi' at all stores until the 22nd.

'Cheongheung Songi' is a new mushroom variety developed by the Cheongheung Mushroom Research Institute. Its cap is more split than that of regular shiitake mushrooms, and it is cultivated using eco-friendly farming methods, featuring the aroma of pine mushrooms and the chewy texture of shiitake. Additionally, only the sawdust at the base of the mushroom is removed, making it easy to enjoy various dishes such as stir-fry, soup, and pancakes.

To promote domestic mushroom varieties, Lotte Mart introduced 'Hwahaenggo,' a new mushroom variety with a cap more than twice as thick as regular shiitake mushrooms, offering a better texture, in collaboration with Songjeong Agricultural Cooperative Corporation and the Forest Mushroom Research Center in 2016. Furthermore, in August, they launched the improved new variety 'Fragrant Awi Mushroom,' which features larger stems and caps than the existing Awi mushroom, and it is being exclusively operated.

During the event period, Lotte Mart will sell 'Eco-friendly Cheongheung Songi (200g/pack/domestic)' and 'GAP Chungnam Ogam Mushroom (300g/pack/domestic)' for 4,980 won each, along with a variety of other GAP and eco-friendly vegetable promotions.

Meanwhile, to provide customers with safe and reliable products, Lotte Mart plans to secure GAP and eco-friendly certifications for all fresh mushrooms handled within the year.

Kwon Sang-moon, Vegetable MD (Merchandiser) at Lotte Mart, said, "To revitalize domestic mushroom varieties, we are introducing the new variety Cheongheung Songi at all stores. During the event period, we will showcase not only mushrooms but also various eco-friendly vegetables, so we hope for your great interest."

This content was produced with the assistance of AI translation services.