Shinhan Financial Group Launches Integrated Auto Finance Joint Platform 'Shinhan My Car'

Shinhan Bank and Shinhan Card Integrate Auto Finance and Partnership Service Platforms
One-Stop Solution for Auto-Related Customer Needs Including Product Recommendations, Unified Limit Inquiry, and Additional Services

Shinhan Financial Group

[Asia Economy Reporter Jo Gang-wook] Shinhan Financial Group announced on the 15th the launch of 'Shinhan My Car,' an integrated auto finance platform combining Shinhan Bank's 'My Car' and Shinhan Card's 'My AUTO.'

Shinhan Financial explained that to propose optimal solutions to customers in need of auto financing and provide more differentiated benefits, the group enhanced the platform by incorporating all auto finance products and various partnership services owned by the group.

In particular, they introduced the new 'Integrated Limit Inquiry Service,' which shows customers the desired loan limits by comparing auto finance products within the group, and the 'Composite Loan Service,' which recommends the optimal product portfolio favorable to customers.

Through this, customers can select financial products that suit them on a single platform, including new and used car loans, leases, rentals, and installment financing.

Additionally, with the ability to choose multiple auto finance products, customers who previously had difficulty using financial products due to insufficient limits or screening failures can now receive support.

Shinhan Financial plans to provide more differentiated non-financial benefits by incorporating lifestyle services related to automobiles, such as ▲vehicle goods shopping mall ▲vehicle maintenance (repair and car wash) ▲vehicle price inquiry ▲commission-free sales service.

To commemorate the launch of 'Shinhan My Car,' Shinhan Financial will hold various events until next month, offering My Shinhan Points, fuel gift certificates, and Starbucks gifticons through a lottery for users.

A Shinhan Financial official said, "Through the advancement of the Shinhan My Car platform service, we can provide optimal group-level solutions to customers wishing to purchase vehicles," adding, "Going forward, Shinhan Financial plans to expand various financial and partnership services to strengthen the competitiveness of the auto finance platform."

This content was produced with the assistance of AI translation services.