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Cheongho Nice 'Always Portable Air Purifier'

[Asia Economy Reporter Kim Daeseop] Cheongho Nice is strengthening the development of customer-tailored products to expand the air purifier market and stimulate consumption. The company is targeting the market with various new products featuring enhanced functionalities such as portable models, pet-use models, and bottom-suction models.

According to Cheongho Nice on the 15th, a new product called the 'New Hero Air Purifier' equipped with a floor fine dust suction filter will be launched this month. This product was developed based on the observation that many Koreans spend a lot of time sitting or lying on the floor. It focuses on the fact that fine dust tends to settle closer to the floor due to gravity, applying a bottom-suction function to the air purifier.

The New Hero Air Purifier supports not only bottom suction but also 360-degree omnidirectional suction. It features a 'rotating moving 3-way three-dimensional discharge' function that quickly expels clean air by suctioning fine dust from every corner of the room and discharging it in three directions.

Cheongho Nice 'New Hero Air Purifier'

Cheongho Nice is continuously introducing new products differentiated from conventional air purifiers. The 'Always Portable Air Purifier,' launched in March this year, was developed with the goal of allowing customers to enjoy clean air anytime and anywhere. This product was introduced in response to fine dust becoming a year-round issue and has surpassed cumulative sales of 10,000 units.

This product can be used in various spaces such as cars, strollers, libraries, and offices. It can be used continuously for up to 20 hours with a high-capacity built-in battery. Despite its compact size with a width of 6cm and weight of 460g, it is equipped with a double motor, double fan, and double filter to enhance purification performance. The 'pre-filter' and 'ultrafine dust collection filter' installed on both sides of the intake suction remove pollutants by suctioning in two directions.

The Always product also includes user convenience features. It has a strap made of natural leather for easy one-handed carrying. Additionally, the bottom surface is made of rubber material to minimize impact and noise. It is equipped with a sensor that displays air pollution levels in four stages, allowing real-time air quality monitoring, and vibrates when the air quality reaches a 'bad' level.

Cheongho Nice 'Pet Air Purifier'

In June of this year, Cheongho Nice also launched a 'Pet Air Purifier' that effectively removes pet hair and odors. This product features a five-stage filter system consisting of a 'pet-specific filter,' 'pre-filter,' 'deodorization enhancement filter,' 'ultrafine dust collection filter,' and 'deodorization filter.' The pet-specific filter specializes in removing airborne hair and dust. The deodorization enhancement filter and deodorization filter filter out odor factors such as pet excrement and saliva smells.

Since its establishment in 1993, Cheongho Nice has produced and sold various products including water purifiers, air purifiers, bidets, water softeners, and dehumidifiers. After entering the air purifier market in 1997, it introduced several products such as the 'multi-circulation air purifier' and 'ulpa air purifier.'

Won Gwangjik, Director of Marketing at Cheongho Nice, said, "Air purifiers have become a necessity rather than a choice in every household," adding, "We will continue to release consumer-tailored products based on advanced technology."

This content was produced with the assistance of AI translation services.