bhc Chicken Supports Franchise Win-Win Management with 10 Billion KRW... Industry's Largest

Industry's First 10 Billion KRW-Scale Support for Franchise Store Aging Facilities and Infrastructure Reconstruction
Support to be Completed by March Next Year, Expected Benefits for Over 500 Stores
Franchise Store Sales Increased 35% Last Year and 30% This Year... Growth Expected Next Year as Well

[Asia Economy Reporter Lee Seon-ae] Chicken franchise bhc Chicken is providing 10 billion KRW to support win-win management with its franchise stores. This is the first time in the industry that the scale of franchise support has reached the 10 billion KRW level.

According to bhc Chicken on the 15th, the win-win support will be carried out by accepting applications from franchise stores that need support, such as those with outdated facilities or store relocations, and is expected to be completed by March next year.

bhc Chicken expects that about 500 franchise stores will benefit from this large-scale win-win support program. It also anticipates that this will lead to increased franchise sales, stable store operations, enhanced brand loyalty, and ultimately an improvement in the quality of life for franchise owners.

bhc Chicken has viewed the stable and long-term profitability of franchise stores as true win-win management and has continuously strived to increase franchise sales. This franchise win-win support is meaningful as an extension of such win-win management, establishing a foundation for a new leap forward together with the franchise stores and headquarters. Furthermore, the strategy is to continue the current double-digit growth trend through this initiative.

In fact, bhc Chicken has shown an impressive sales growth curve every year by presenting new visions. In 2019, bhc Chicken emphasized the roles and responsibilities (R&R) between the customer-centered headquarters and franchise stores, proposing a vision to focus on fundamentals. The headquarters faithfully fulfilled its roles such as developing new menus aligned with trends through consumer needs surveys, advertising, publicity, and marketing. The franchise stores focused on clean cooking and customer-first operations under the slogan ‘more delicious, cleaner, and friendlier.’ As a result, both average franchise store sales and headquarters sales recorded double-digit growth compared to the previous year, achieving the remarkable milestone of surpassing 300 billion KRW in sales, ranking second in the industry.

This year, while further solidifying the inherent roles and responsibilities between the headquarters and franchise stores, efforts to strengthen hygiene and quality control have increased customer satisfaction with taste and service. This translated into sales, with the average monthly sales of franchise stores in the first half of the year increasing by 30% compared to the previous year. This growth trend is expected to continue until the end of this year, with headquarters sales also expected to significantly increase and surpass 400 billion KRW.

A bhc Chicken official said, “The driving force behind bhc Chicken’s high growth is customer-centered management, principle management, transparent management, win-win management, and investments in processes and systems for these, and above all, the hard work of franchise stores that increased customer trust on-site.” He added, “We hope this win-win support will help raise franchise store profits even if only a little, and we will continue to faithfully fulfill the headquarters’ roles such as various franchise supports and new menu development to contribute to increasing franchise sales and profits.”

This content was produced with the assistance of AI translation services.