FreshEasy Introduces 'Paper Packaging'... Reducing Plastic Usage

[Asia Economy Reporter Choi Saeng-hye] Fresh Easy, a meal kit specialist company, announced on the 12th that it will change the plastic packaging of its existing meal kit products to "paper packaging."

This paper packaging was introduced to reduce the use of plastic in response to consumers' increasing interest in the environment following the eco-friendly consumption trend. It features a change from plastic packaging, which is not biodegradable, to box-type paper packaging, reducing the use of plastic by more than 90% compared to before.

The package design was also upgraded to enhance consumer convenience. The design improves the visibility of meal kit product information and components, allowing consumers to intuitively check fresh ingredients and cooking time before purchase. The recipe guide, which was previously provided separately, is now printed on the back of the packaging, reducing paper usage as well.

Fresh Easy introduced an "eco-friendly paper ice pack" in April to realize eco-friendly values. The eco-friendly paper ice pack replaces plastic-based ice gel and vinyl ice packs with biodegradable paper and water. Both the eco-friendly paper ice pack and the newly introduced paper packaging are applied to all meal kit products sold on Fresh Easy's official online store.

A Fresh Easy representative said, "As consumers' interest in environmental issues has recently increased, Fresh Easy has introduced paper packaging to participate in realizing eco-friendly values," adding, "As a leading company in the meal kit market, we will continue to make efforts to take the lead in environmental protection."

This content was produced with the assistance of AI translation services.