Golmok Sikdang 'Deopjuk' Similar Franchise Ultimately Changes Menu Name and Stops Delivery

THE Sinchon's Deopjuk owner's Instagram capture / Source = Instagram

[Asia Economy Reporter Hanah Na] The owner of the 'Deopjuk' restaurant, who gained attention after appearing on 'Baek Jong-won's Alley Restaurant,' expressed discomfort upon hearing that similar dishes to the ones he developed were being sold at another franchise. In response, the franchise 'Deopjuk Deopjuk' changed the menu names and suspended delivery services.

According to Baedal Minjok and others on the 11th, the franchise changed the menu names from 'Alley Sniper Deopjuk' to 'Beef Spinach Deopjuk,' 'Conch Octopus Deopjuk,' and 'Pork Bok Choy Deopjuk.' Additionally, they added the phrase 'Currently preparing' on the delivery app page, temporarily halting delivery.

Earlier, on the 9th, the owner of THE Sinchon’s Deopjuk, who independently developed 'Deopjuk,' posted on Instagram saying, "Please do not steal [our recipe]," prompting netizens to criticize the franchise with comments like "thieves" and "no conscience."

Although the franchise is unrelated to the Deopjuk restaurant featured on 'Baek Jong-won's Alley Restaurant,' it started operating under the menu name 'Alley Sniper.' Furthermore, it used menu names such as 'Siso Deopjuk' and 'Somun Deopjuk,' which were developed by the Pohang Deopjuk restaurant, sparking controversy.

The owner of THE Sinchon’s Deopjuk in Pohang appeared on SBS's 'Baek Jong-won's Alley Restaurant' in July and developed a new menu item called 'Deopjuk.' It is a porridge made in the style of a rice bowl and received high praise from Baek Jong-won, attracting significant attention.

This content was produced with the assistance of AI translation services.