Jeonnam Province Signs Business Agreement to Boost Sales of Agricultural, Livestock Products and Tourism Goods

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province, Gurye County, Lotte Home Shopping, and Raeo Lee Economy Co., Ltd. joined hands on the 8th to revitalize the sales of Jeonnam agricultural and livestock products and tourism products.

According to Jeonnam Province on the 8th, this agreement involves local governments, partner companies, and local producers signing a business agreement to cooperate in promoting agricultural product consumption and tourism product sales through organic product development.

The signing ceremony was attended by Kim Young-rok, Governor of Jeonnam Province; Seo Dong-yong, Member of the National Assembly; Kim Soon-ho, Mayor of Gurye County; Lee Hyun-chang, Chairman of the Economic, Tourism and Culture Committee of the Jeonnam Provincial Council; Lee Wan-shin, CEO of Lotte Home Shopping; Lee Gyeong-je, CEO of Raeo Lee Economy Co., Ltd.; Heo Jae-geun, President of Sandong Nonghyup Cooperative; and Eom Gi-dae, CEO of NH Soonhan Hanwoo Cooperative Joint Business Corporation.

According to the agreement, Jeonnam Province and Gurye County will establish a production and supply system for fresh and safe agricultural and livestock products such as Gurye Sansuyu and Hanwoo, and focus on supporting regional tourism revitalization through tourism product development.

Lotte Home Shopping plans to cooperate in revitalizing the local economy by promoting and selling local agricultural and livestock products and tourism products.

Raeo Lee Economy Co., Ltd. will develop and sell products that combine the know-how of Oriental medicine doctor Lee Gyeong-je, using the local agricultural product Sansuyu as a raw material.

The province expects that the development of new products using Gurye Sansuyu will bring an annual sales revenue of 20 billion KRW.

In addition, the ‘Jirisan Soonhan Hanwoo,’ which has received premium certification for three consecutive years at the national livestock brand competition, will be launched on Lotte Home Shopping to expand sales.

Furthermore, in November, tourism products from the Gurye and Gokseong areas will be sold on Lotte Home Shopping, and sequential sales plans have been made for representative regional tourism products from Mokpo, Sinan, Jangseong, and other areas.

Kim Young-rok, Governor of Jeonnam Province, said, “Jeonnam’s agricultural specialties and tourism resources are proud to be the best in the country, but it is difficult to reach consumers without the help of distribution experts and professional marketing companies,” adding, “I ask Lotte Home Shopping and Dr. Lee Gyeong-je, who have become partners of Jeonnam, to expand the sales channels for farmers and to play a good role in selling and promoting high-quality, safe food and tourism products to consumers.”

This content was produced with the assistance of AI translation services.