Hyosung President and CEO Joo Hyun-sang Joins the 'Flower Bucket Challenge'

[Asia Economy Reporter Park Soyeon] Cho Hyun-sang, CEO of Hyosung Group, announced on the 8th that he participated in the relay campaign "Flower Bucket Challenge" to help flower farmers struggling due to the prolonged COVID-19 pandemic.

Cho Hyun-sang, who was nominated by Lee Taesung, CEO of SeAH Holdings, purchased air-purifying plant pots directly from a flower farm located in Seoul and delivered them to about 100 cleaning, security, and facility staff working at Hyosung Group’s Mapo and Banpo offices.

He also provided KF-94 masks to employees who are dedicating themselves to hygiene and quarantine efforts within the company during this severe COVID-19 crisis.

Cho said, "I participated in the campaign to help flower farmers going through difficult times, even if just a little. Although it is a small act of sharing, I hope this activity brings a little happiness and smiles to our neighbors who always work hard for us."

As the head of the Hyosung Volunteer Group, Cho Hyun-sang has led various social volunteer activities at Hyosung. Through his personal connection with world-renowned cellist Yo-Yo Ma, since 2009, he has hosted the "Yo-Yo Ma & Silkroad Ensemble Teaching Class," providing opportunities for members of the orchestra for developmentally disabled youth, "Onnuri Sarang Chambers," to receive performance guidance.

Additionally, Cho has encouraged employees to experience the importance and fulfillment of social contribution by participating annually in sharing activities for marginalized groups, including sponsorship activities for the developmental disability facility "Yeongnak Ania’s House."

Cho Hyun-sang, CEO of Hyosung, nominated Hyundai Motor’s Vice Chairman Chung Eui-sun, Lee Han Park Ji-hoon, and Hanwha Solutions’ Kim Dong-kwan as the next participants in the Flower Bucket Challenge.

This content was produced with the assistance of AI translation services.