Volkswagen Korea Surpasses '10,000 Units Cumulative Sales' This Year
Tiguan Leads 80% of Total Brand Sales
[Asia Economy Reporter Kim Ji-hee] Volkswagen Korea announced on the 7th that it surpassed 10,000 cumulative sales for 2020 within just three quarters.
From the beginning of this year through September, Volkswagen Korea sold a total of 10,276 units, more than triple the amount compared to the same period last year. Volkswagen Korea explained that this strong performance was driven evenly by the bestseller Tiguan, the premium sedan Arteon, and the flagship sport utility vehicle (SUV) new Touareg.
The Tiguan is the first imported SUV model to surpass 50,000 cumulative sales as of last June. Since its initial launch in 2008, it has ranked first in monthly best-selling imported car models a total of 21 times. The cumulative sales through September this year reached 8,039 units (including Tiguan Allspace), accounting for 78.2% of total sales.
In particular, the popularity of the Tiguan is attributed to the launch of the 2020 model, which diversified the lineup by offering four trims ranging from front-wheel drive and all-wheel drive to 5-seater and 7-seater options.
The Arteon, Volkswagen’s flagship sedan, has received favorable reviews from customers in their 30s and 40s for its powerful front design and distinctive fastback style. High space utilization, real fuel efficiency, and various promotions provided by Volkswagen Korea have also contributed to high customer satisfaction.
Volkswagen Korea enhanced the 2020 Arteon by reflecting the preferences of owners in their 30s and 40s, upgrading the infotainment system, adding convenience features, and changing wheel designs to strengthen its product appeal. A 4Motion all-wheel-drive model was also added for customers seeking dynamic sports driving.
Regarding the third-generation new Touareg, accessibility improved in August when the price of the Touareg V6 3.0 TDI was adjusted to 83.9 million to 97.9 million KRW. In the same month, the lineup expanded with the addition of the Touareg V8 4.0 TDI, which has the strongest torque among SUVs sold domestically.
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Stefan Krap, Head of Volkswagen Division at Audi Volkswagen Korea, said, “Volkswagen Korea has strived this year to popularize imported cars by offering customers a wide range of model lineups and trims along with reasonable benefits. We will continue to do our best to meet the demands of domestic customers by introducing various models with reasonable benefits.”
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