[Asia Economy Reporter Yujin Cho] Global lifestyle bag brand Samsonite has launched a new product, the ‘Connect Eye’ backpack, featuring Jacquard™ by Google technology.


The Connect Eye backpack links the bag equipped with a Jacquard tag to the user’s smartphone, allowing various functions to be used without taking out the phone.


Samsonite Launches Connect Eye Backpack View original image


Users can conveniently and smartly enjoy daily life by touching the shoulder strap to activate desired functions even while on the move. Key features include music playback, pause, next track, taking selfies, asking Google Assistant questions, listening to daily briefings, as well as receiving calls and message notifications, and loss prevention alerts for both phone and backpack.


Each function of the Connect Eye backpack can be started or stopped with simple gestures. After installing the Jacquard by Google application on iOS or Android phones, users can customize desired functions such as camera activation and music control for each gesture like ‘Brush Up (swipe up)’, ‘Brush Down (swipe down)’, and ‘Double Tap’. Additionally, notifications such as calls and messages can be received through LED lights and vibrations on the Jacquard tag.


The Connect Eye backpack features a modern and simple design with a black body accented by subtly reflective matte silver trimming, making it especially suitable for business casual wear and ideal as a lightweight daily backpack.



Made from polyester water-resistant material, it is easy to maintain. The shoulder straps are constructed with multiple layers of foam, and the back panel is padded for comfort during long trips. Furthermore, the padded internal compartment safely stores laptops up to 15.6 inches and tablet PCs, and it also includes a ‘smart sleeve’ that can be attached to a suitcase handle for convenience.


This content was produced with the assistance of AI translation services.

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